NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network,, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.

Rogers Sports & Media – Sportsnet

Rogers Sports & Media – Sportsnet

Sportsnet Studios Reimagines the Viewer Experience to Bring Fans Even Closer

When Rogers Sports & Media (RSM) wanted to build new studios that would enable Sportsnet to completely reimagine their approach to traditional hockey broadcast, production and distribution, they turned to Diversified’s team of experts for the consultation and design of two new production control rooms that would drive two new cutting-edge IP-based sports broadcast studios.

Together, Diversified’s Media and Entertainment (M&E) and Toronto-based engineering teams partnered with the RSM Technical Design team to build out the infrastructure, video processing and routing, and display technology based on the SMPTE 2110 IP-routing standard, using an Evertz IP routing to create a futureproof broadcast hub.

“There was no debate [on whether to go IP],” says Pierre Fortin, Vice President, Technology Media and Innovation, Rogers Sports & Media. “The only debate was how to go about it. Do you go multi-vendor and do all that integration yourself, or do you go for a more end-to-end solution stack?”

Ultimately, the new design has brought all of Sportsnet’s hockey operations under the same roof as the rest of its productions, making it one of the largest and most advanced end-to-end IP-based production facilities in North America. Even amid a challenging timeline, a pandemic and global supply chain issues, Diversified leveraged their expertise and resources to keep the project moving, ultimately delivering the completed spaces on time and on budget.

“The timetable for this was very aggressive, and we didn’t have the luxury of making mistakes along the way,” adds Fortin. “We wanted to lean on people who had done this before, so we worked with Diversified as our integrator, and they worked out great.”

In addition to the IP infrastructure, Diversified helped outfit the impressive new broadcast studios with Samsung 1.5mm pixel pitch LED displays in various sizes and configurations along with Samsung large format LCD in 75″ and 98″ sizes including:

  • Two-sided column wrapped LED wall
  • Two curved anchor desk LED displays
  • 50′ wide concave curved LED wall, floor to ceiling
  • Seven 75″ and two 98″ displays, portrait mounted
  • Thirteen additional LED walls between both studios
  • HDR capable systems with two Barco videowall processing engines

“The Sportsnet Studios are for Canada’s sports fans, first and foremost. The investment made in these studios is representative of the way Sportsnet is adapting everything we do to better serve today’s sports fan in the ways they want,” said Bart Yabsley, President, Sportsnet.

The state-of-the-art technology, data capabilities and increased in-broadcast versatility allows the NHL on Sportsnet team to create unprecedented interactive, immersive and innovative content—including virtual and augmented reality offerings—that bring fans into the game day excitement from anywhere.

See it in Action!

Passion City Church | Cumberland

Passion City Church | Cumberland

Sharing the Message with the Highest of Worship Production Technology Standards

Before they were a church, the efforts of Passion City were aimed at engaging college students to live for the renown of Jesus. Diversified was an original partner in the construction of the first permanent gathering site at 515 Garson Drive. Since that time, the ministry has developed the highest of worship production technology standards and embraced a variety of large events in their space (even bull riding!). Diversified has helped every step of the way with several upgrades to accommodate growth.

When the time came to construct a new Cumberland location, Passion City engaged the Diversified team again. This was the first time that the organization had worked with a single partner for all the technology systems in a facility. The Passion team is unique because they have several experts on their production team, and they knew they needed the right partner to achieve their production goals. Having launched in Cumberland in 2017 at North Atlanta High School, this permanent home is not only vital for the growing church community in the city but also serves as the production hub for the Passion organization, meaning that all broadcast content sent out to the world is cut and mixed from this location. Diversified was trusted to support their exact vision at a very granular level, developing solutions that represent several first’s in the church production world.

“Working with Tim Corder and the team at Diversified was really great. We love that Diversified is really structured well to make sure that our first Sunday, and the second Sunday, and the third Sunday after that were as seamless for us as possible. I’m excited to see us come out of COVID stronger than ever as a result of this new facility.”

– Taylor Charboneau, Director of Production

The new auditorium features 180-degree seating spread between the main floor and the balcony with the furthest only 60 feet away from downstage center. Although there is space for 1,400 people, this space has a unique vibe because of how intimate it is for such a large space. At the heart of the audio system is a L-Acoustics K2 loudspeaker system, Digico audio consoles and Shure wireless. The lighting system is based around a Grand MA 3 console, Pathway Pathport streaming ACN lighting control, and a mix of Martin and GLP fixtures as a standard rep plot that is supplemented with rental fixtures according to the demands of particular events. The video system is comprised of a Ross Video backbone in routing and switching with two control rooms – one for the in-room IMAG cut and one for the broadcast feed that is streamed around the world, Panasonic Varicam cinema cameras with a mix of Canon and Fujinon lensing and Vinten tripods, Ross XPression and Renewed Vision ProPresenter GFX systems, Clearcom matrix intercom, Teradek wireless video transmission, and Defy robotic dolly and wire cam systems.

A collection of Unilumin UPAD III 2.6mm LED panels are used to create visual canvases on stage that are served by a Disguise media server as an important part of the visual brand of Passion gatherings. The room is unique for its lack of permanent side screens, instead relying on these stage LED canvases to share video in more unique and engaging ways.

In addition to the main auditorium environment, Diversified also installed circulation audio and video systems comprised of JBL speakers, Crown amplification, and Samsung commercial displays. Child and student large group environments are centered around Waves LV1 audio consoles, Yamaha loudspeaker systems, MA and Chauvet lighting, and flat panel displays with Renewed Vision ProPresenter GFX.

For over 20 years, Passion has always been known for God-sized dreams, utilizing worship production technology in fresh and creative ways as a tool to make Jesus known. After successfully completing the construction and system integration process at the Cumberland location, the teams at Passion City and Diversified have continued to stay connected, ensuring the overall mission of the church stays firmly supported.

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Christ Fellowship

Christ Fellowship

LED Technology Upgrade for Church Campus Creates Intimate Worship Experiences

Diversified was engaged by Christ Fellowship in the first portion of what will be a multi-phase technology upgrade to their main broadcast campus in Palm Beach Gardens, FL. The initial scope included an LED video canvas for the church stage, as well as stage lighting upgrades, associated video processing/scaling/media servers, and new monitor and broadcast audio consoles for the main auditorium.

Diversified assisted the church in evaluating several different LED wall manufacturer options, ultimately settling on 314 ROE Diamond series 2.6mm LED panels to create a giant canvas on stage over 8,400 pixels wide by 1,500 pixels tall – 72 horizontal feet of screen surface! Brompton Tessera SX40 processors provide scaling and image processing for the screen, along with a Green Hippo media server and Barco E2 canvas management provided by Diversified. The church carried out the installation of the screen themselves with remote support from the technology solutions provider and the result is truly stunning.

Stage lighting improvements are anchored by Robe BMFL Spot fixtures that Diversified helped the church source directly from another client who wanted to move in a different creative direction for their stage, as well as GLP Impression X4 20 Bar’s, Martin MAC Quantum washes, Chauvet Rogue R2 washes, Elation CuePix Blinder WW2’s, and Chauvet Ovation F-915VW fresnel fixtures. Combined with an existing inventory of Chauvet EPIX LED strips and various Colorado LED par cans, the result is a cohesive lighting design with multiple layers that allows the church to create intimate, detailed looks as well as big and epic room-filling experiences based on whatever moment is being created on stage.

Christ Fellowship has standardized on Avid S6L consoles for their larger worship spaces such as the Gardens Campus. Diversified supplied new S6L systems for both monitors and broadcast, which proved extremely valuable as the global pandemic caused the church to quickly pivot from in-person to strictly online gatherings for several months in 2020.

Whether responsible for turnkey end-to-end project integration or working alongside a talented staff team and simply filling in their gaps to ensure they achieve their goals, Diversified is at its best helping churches like Christ Fellowship fulfill their unique mission in their community.

Fairhaven Church | Centreville

Fairhaven Church | Centerville

Production System Upgrade Elevates Church’s Message and Reach, Further Empowering Its Mission

Fairhaven Church is a multi-campus church with five locations throughout the Dayton metropolitan area. Diversified was engaged to provide a complete production system upgrade to their broadcast campus in Centerville, OH as part of a larger renovation of the auditorium—a campus which serves as the hub for weekly online broadcasts as well as creating live message content that is broadcast via public internet to the other locations for simulcast during those worship services.

Fairhaven prioritizes leveraging technology as a tool to engage their community and the stakes for this investment could not have been higher. What’s more, the church sought long-term tools that would serve the ministry for at least a decade, building in flexibility to allow the system to grow and expand in the future as creative goals morph and expand.

This multi-discipline church production system project was comprised of a new loudspeaker system and audio infrastructure, broadcast video system including a new control room, machine room, GFX computers and video servers, new lensing for existing cameras, production matrix intercom, stage lighting system including new fixtures, console, and DMX control infrastructure, production network backbone, LED video wall scaling and canvas management system for existing LED video panels, acoustic treatment, color changing house lighting, and production rigging and power.

Regardless of the significant scope for either a new construction or renovation, this project was made infinitely more complex by the fact that the renovation would be completed in real time while the church continued to meet in the space every weekend throughout. Diversified’s project management team provided overall project coordination for not only the technical scope but also the other construction elements such as new seating, painting of both the walls and ceiling, a new front of house booth construction, and other various details that all came together to support the reimagined space. This ensured that the project was completed on time with the least disruption to the church’s operations throughout the process.

This completed system went online just several months before the global pandemic, providing the church with the exact tools they needed to not miss a step as public gatherings were halted and they moved to a 100% online ministry model. Ultimately, Diversified worked closely with the church to maximize their investment with spirited conversations along the way, weighing the pros and cons of necessary value engineering steps for the production system. The result has elevated Fairhaven Church’s message and reach, empowering their mission to help people in the community.

In the Media

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Cherry Hills Community Church

Cherry Hills Community Church

Church Finds a New Sense of Mission that Critical Technology Upgrade Helps Achieve

Like many faith communities, Cherry Hills Community Church in Highlands Ranch, Colorado found a new sense of mission amid the pandemic. With so much adaptation and innovation today, AV has become a critical tool. The church had been planning a technology upgrade before the coronavirus hit, due to the sheer age-related state of their cameras. The priority of the upgrade would be a more cinematic style to the music-driven services. This commitment to inspiring visuals only increased in importance as world events took hold.

Diversified partnered with the church to assemble a range of cameras, from ENG style and robotics to PTZ, that would represent a long-term investment and share a common visual style – one that invokes rich colors, depth of field, and focal nuances typically associated with a more cinematic style. An upgrade that initially focused on IMAG became equally important to both in-person and remote audiences.

The Cherry Hills sanctuary is quite large, with some camera positions as far as 100 feet away from the stage, making 100% cinema or 100% broadcast cameras a difficult choice due to natural lensing strengths and limitations of both categories. In addition, as a six-day-a-week operation, the church needed tools that would stand up to the schedule and be part of the media toolkit for many years to come.

The answer for Cherry Hills was a holistic all-Sony investment comprised of a mix of HDC-3500 HDR studio cameras, Sony F55 HDR live cinema cameras, and Sony BRC-X1000 PTZ cameras, all with Fujinon lensing. “This is about mission and vision, for us—the biggest return we could get was from the cameras,” says Chris Thomas, Worship and Creative Arts Pastor for the church. “We started there because the congregation was going to see it, see results. If we had started with the router, or the switcher, I would not have received the response I did. It was immediately clear to people that something had dramatically changed.”

“We knew we wanted to improve the style and move towards the cinematic side of things,” he continues, drawing inspiration from the example of the legendary Hillsong Church, from movies and television, and from concert films like U2. “We couldn’t buy nine cameras that needed to be manned; we needed a range of cameras that could do different jobs and accommodate different levels of operator skill, or no operator. We wanted a single manufacturer that could provide cameras at all those levels and with an aesthetic that would remain consistent, and a technology partner that could service us both in this initial phase, as well as future phases to come as the rest of the video plant receives future upgrades. Sony and Diversified were the right choice for us.”

The response to the new cameras and content style has opened Cherry Hills’ future for both in-person and virtual outreach. The technology upgrade – pandemic or not – is elevating the worship experience for its community, helping them reach larger constituencies than ever before.

In the Media

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Eastern Hills Community Church

Eastern Hills Community Church

Delivering an Award-Winning, High-Impact Church AV System on a Firm Budget and Aggressive Timeline

Diversified was approached by Eastern Hills Community Church in late January to fully transform their lighting and video systems in time for Easter – less than 3 months away! As the final phase of a 3 year long upgrade, the primary goals of the church AV system were to create a multi-layered modern theatrical lighting system with high color saturation that would be capable of a variety of looks and feels from the same design, alongside a center LED wall as a digital canvas to replace a 55” flat panel TV during teaching and repositioned IMAG side screens.

“The difference with Diversified’s process and team…fast, efficient and excellent. So good.”
Phil EuBank, Senior Pastor

So with a firm budget and aggressive timeline, the Diversified team went to work creating a design concept that would meet the church’s creative requirements.

The lighting system is centered around LED wash and spot fixtures for key light and stage design. Every fixture’s output can be repositioned from the console, easily enabling a variety of stage configurations as well as minimizing the total number of required fixtures. This allows for a smaller quantity of higher quality fixtures than would otherwise be possible.

The center digital canvas display is ground supported LED panels with processing and a media server that provides content to the screen, controlled by the church’s console. Diversified even added a “video cross” comprised of 7 LED panels as installation neared completion to help maintain focus on the crucial symbol but in a modern and fresh way. Its digital content flexibility enables the cross to match any stage design and has made it a favorite component of the finished system.

Successfully transitioning the room from the old, worn out system to the new one ahead of schedule, the Diversified team was able to give the church staff 2 extra days for training and programming to prepare for the first services with the new system.

The project received the WFX 2019 Solomon Award for Best Design and Installation of Video Display or Lighting Design (801 – 2,000 seats) and the church’s leadership team highly praised the system’s impact on their worship environment, as well as the fact that it didn’t come alongside any debt.

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Eastern Hills Community Church in the Media

2019 WFX Solomon Award for Best Design and Installation of Video Display or Lighting Design

Christ Fellowship Pop-Up

Christ Fellowship Pop-Up

Fully Portable Technology Systems Allow Church to Strategically Expand Its Reach

Christ Fellowship is widely known as one of the most innovative ministries of the past decade, consistently expanding their reach with both physical locations and unique ministry strategies that have made them one of the largest churches in the United States. Never has this innovation been more evident than in a new expansion strategy centered around “pop-up” church events, utilizing portable technology systems in new communities to introduce the church and build a core group who can help to eventually help plant a permanent location.

Diversified was tasked by Christ Fellowship to help them develop a turnkey portable technology system that would fit inside two box trucks and could be set up by a small team of volunteers and staff, while maintaining the core standards that Christ Fellowship expects in their worship gatherings and exporting it in approachable ways in temporary venues. It was critical that the system be extremely robust, repeatable and modular to allow for success in several different types of venues such as amphitheaters, school auditoriums and church sanctuaries.

Diversified created a fully portable system that was initially based on the best practices the church had previously developed over many years, while strategically enhancing those practices wherever possible to speed up execution, improve workflows and maximize flexibility. The scope included a complete audio system, video presentation system with an LED wall, stage lighting with a console package and lighting fixtures to supplement existing venue lighting, a fiber backbone that streamlines connectivity between the stage and front of house control position, power distribution for the entire system, portability so that every single piece has a home in a road case, and even planning the Truck Pack to ensure it would all fit in its designated home for transport. This solution also had one of the first implementations of L-Acoustics’ A-series loudspeaker system, a game changer in performance and cost for solutions of this size.

Close collaboration with the church’s team ensured no detail was overlooked. The entire system was built in Diversified’s Atlanta, GA facility, where the church’s team visited for several days to assist in the completion of commissioning to their exacting standards and then bring it home for its first rollout a few weeks later. Diversified’s team has continued to support the church both on-site and behind the scenes along the way and the system has become the gold standard for the church’s portable production needs, providing a pattern for future portable systems to come as some of these “pop-up” locations begin their transition to permanent sites.

Fairhaven Church

Fairhaven Church | Springboro

Technology Solutions Improve Worship Experiences for Satellite Church Without Breaking the Bank

On the heels of the successful execution of a first project for Fairhaven Church at their Centerville campus, Diversified was engaged to assist Fairhaven in carrying many of the technology solutions developed for their main campus to a new satellite church in Springboro, OH. The goals for this space were to create the best worship experience of any of their other regional campuses while staying inside an extremely aggressive budget and a long-term lease commercial facility.

The Springboro campus had previously met in a local school with a portable technology system. This meant that they already owned several production tools that could be repurposed inside the permanent facility such as a projector, audio console and wireless microphones, even some stage lighting tools. Diversified started with this existing inventory of pieces and parts, building a cohesive system by filling in the gaps with scope such as a new loudspeaker system, additional video system pieces to facilitate receiving the message over the public internet as broadcast from the Centerville campus, stage lighting and haze, house lighting and acoustics, and circulation audio and video for the lobby and main entrance. Diversified also assisted the church and project construction team in room shaping and space planning to ensure the most logical use of the facility overall.

The result is an intentional space that feels true to Fairhaven Church’s brand. This space has become a sort of benchmark for future campus expansions to come, proving that it is possible to plant a regional location with a great feeling environment while fitting inside of a budget that makes equal sense with the stewardship goals for the campus.

CBS News Washington Bureau

CBS News Washington Bureau

New Downtown Facility and Tech Upgrades Allow CBS News to Expand its Reach in the Nations Capital

The CBS News Washington Bureau, home to the long running “Face the Nation” sought to upgrade its footprint in the U.S. capital through a land swap that involved developer Tishman Speyer acquiring and combining the lot adjacent to the Bureau’s longstanding location in downtown Washington. As part of the multi-phased construction effort, CBS needed a technology partner to design and build a new facility and tech updgrades that would support its series of live and recorded national and international programs for the next 20 years.

Through an advanced design based on an efficient, hybrid IP core facility and highly networked audio and media file workflows, Diversified collaborated closely with CBS to deliver on time and on budget, helping them avoid potential real estate penalties they would have incurred for having to extend their existing lease.

Roughly a year later, CBS decided to move the origination of “CBS Evening News”to Washington, resulting in a requirement for a new studio set within the recently opened Bureau. The facility’s infrastructure had to be expanded and a new graphics processing platform needed to be implemented to support the large number of video walls included in the revised set design.

The new graphics system is based on a VizRT Multiplay Graphics Platform and supports a showpiece studio featuring more than 40 million LED pixels spread across 17 video walls that typically display topical videos and graphics as well as stylized Washington backdrops. The existing Evertz ATP solution was expanded to provide the additional video signal path connectivity between Washington and New York.

Using its institutional knowledge from the previous phase, paired with the engineering expertise the multiple vendor partners are known for, Diversified was able to complete the project within an aggressive timeline and meet all of the high-level facility and tech updgrades CBS had put forward.