Air Jordan Store

Air Jordan Store

Brick-and-Mortar store created dynamic experience with Retail AV and Digital Signage solutions

Toronto’s new Air Jordan location on Yonge street is more than just a store: it’s an experience. That was the goal when designing the three-level retail space equipped with an underground kids-only concourse, an industrial-designed retail level, and an upper athletic training facility. The Diversified team designed and installed a Retail AV and Digital Signage solution that would create a dynamic experience for clients.

During the building process, the store’s biggest audio visual (AV) priority was music. Air Jordan wanted to incorporate a multi-room audio system that would be flexible depending on the space, yet extremely easy-to-use for the store’s staff. That’s why Diversified built the entire system around a Crestron multi-room audio controller, powered by 40 custom-mounted speakers in the building’s columns and 11 ceiling speakers. For easy control of the system, an Apple iPad Mini, equipped with Spotify and a custom-designed graphical user interface, allows store clerks to easily change the song or music volume.

The third floor, named Center 23, acts as a full-service training facility complete with a gym, locker room, and two Jordan Standard games—interactive display-based grid tests that measure each player’s agility level compared to Michael Jordan’s. Each Jordan Standard grid features a fine pixel pitch SiliconCore LED video wall and has its own audio zone, all of which is easily controlled with one Apple iPad Mini. The video was fed from an XBOX Kinect, managed by PCs in the central rack room, and then split into two for each LED display.

In addition, the Air Jordan store wanted a visual projector-based system to contribute to the aesthetic of the main level retail space. In collaboration with an experiential design firm, Diversified turned the space’s eight-foot tall windows into digital canvases by installing four custom-mounted Panasonic 8500-lumen DLP projectors in a portrait orientation. The solutions provider pixel-mapped the projection to separate the images for each window and integrated a dedicated BrightSign player to send content to each.

With immersive technology solutions in place, the store attracts clients for not only the products they sell, but more importantly, the brand experience they share.


  • Best Retail Project Winner – InAVate Awards 2018
  • Best Retail Project North America 2018 Winner – Integration Awards



Increasing Brand Awareness and Sales Revenue through Custom Retail Branding Digital Signage

In keeping with the style and luxury that the Coach brand is known for, Diversified’s Digital Media Group (DMG) has completed more than fifty international and domestic network video wall installations in Coach retail stores as well as Coach departments within other major retail locations.

DMG utilized eight different available video wall configurations to best accommodate each store’s unique architecture. Hardware included LG 55-inch displays, Premiere monitor mounts, Brightsign video players, and Aurora Multimedia video processing and video extenders. DMG also provides a comprehensive range of services to Coach and its consultants including procurement, configuration, content management, international project management, logistics, and on-site field installation services.

Adding exceptional flair to each space, more and more video walls are added each month as DMG, working with Coach consultants, The Clarient Group and the Al Tayer Group, continues to expand the retailer’s network and showcase Coach’s image as a lifestyle brand. As remarkable and dynamic visual environments that increase brand awareness and generate overall interest in the luxury product line, many of the remodeled stores have shown increased sales as a result.

Al Tayer presently has a group of stores in operation and others in various stages of completion and in review.


575 5th Avenue

575 5th Avenue

Avenue Lobby Improves from Dated to Sophisticated

The lobby digital signage integration of Beacon Capital Partner’s 5th Avenue property in Midtown Manhattan illustrates yet another stunning design/build collaboration between Diversified and ESI Design. Transforming the decades old lobby previously occupied by a single tenant into a sophisticated modern entrance that would appeal to and greet
multiple tenants yielded a blank canvas with several unique design opportunities.

The vibrant 192 sq. ft. digital ribbon of LEDs delivers a seamless image canvas that welcomes and captivates visitors with its engaging, high-quality media content. To maintain the sleek design, the LED wraps required a clean finish with only a 5mm gap. Wrapping columns with sub 2mm LEDs at a 90° angle was a first for Diversified and required custom cabinet fabrication. Mounting the cabinets to the building’s structure, along with designing for power, ventilation and access for maintenance represented additional challenges.

Conceptual design for the 10,000-square foot space was followed by technical design and a series of mock-ups and tests. The system features Crestron control, PureLink switching and routing and full remote access via a dedicated firewall. Diversified engineered and 3D-printed custom mounting brackets which allowed exact positioning of the cabinets and seamless LED-wrapped corners, completing the look.

Each day, tenants are treated to a virtually endless array of intriguing custom imagery that highlights the vitality of the neighborhood and features local events, news, video, and even an imaginative Manhattan skyline at sunset depicting the daily stock market information.

With the project completed on-time and under budget, the client is thrilled with the new space. Diversified provides ongoing managed service to the site through remote access and diligent network monitoring. These services ensure the project’s continued success and in its first year of operation required only one on-site service visit and zero downtime!


New York City Ferry

New York City Ferry

Improving Service and Communication to
Thousands of New York City Commuters

To improve service and communication to 57,000 weekly commuters, the New York City (NYC) Ferry launched a new fleet of vessels and a new digital signage system that encompasses both on board and dockside integrations. In phase one, nine vessels were slated for retrofit with eleven more scheduled for a second phase.

Diversified met with the client to gather all of their needs, which included streamlining digital signage management workflow, rules-based automation for content distribution, and scalability to enable ongoing growth of the network. In addition, with so many passengers relying on the NYC Ferry for transportation, the upgrades needed to be performed without disrupting the ferry schedules. Lastly, the client wanted to utilize its existing infrastructure.

Based on the client approved design, Diversified provided all AV and IT design engineering as well as content management programming design, development and documentation. Prior to implementation, off-site testing was performed and end users were provided a 3-day training course of the BroadSign Content Management System. The efficient deployment included installation of BroadSign Media Players onto current LCD displays within a single night’s shift. Once installed, rigorous sea trials were conducted before going live with content across multiple vessels.

NYC Ferry commuters now benefit from a broad range of communications on the new digital signage system. Dockside communications include: real-time ferry arrival information, the status of Citi Bike availability, and the locations of nearby bus stops. On board each vessel, passengers enjoy news feeds, menu boards, colorful advertising and, for routes exceeding 15 minutes, a Coast Guard regulation safety video. Ongoing management of the NYC Ferry’s digital signage network is provided by Diversified’s network operations center in Kenilworth, NJ.


Queen’s University

Queen’s University

Campus Bookstore Digital Signage and LCD Video Wall Engages Students

To kick off the school year, the Campus Bookstore at Queen’s University needed a unique way to engage students. Reflecting the modern and fast-paced nature of the University, they turned to Diversified to design a Campus Bookstore Digital Signage solution.

With an LED backlight and LCD panels, the screen’s brightness and color are both high in consistency without requiring a lot of energy. In addition, the video wall’s image disperses across the unit with no drop off at the edges, resulting in a clean, clear visual.

The Campus Bookstore’s two video walls sit in prime target areas to engage visitors. A smaller 5 x 1 video wall is mounted above the checkout area, and a larger 7 x 2 video wall is positioned in the middle of the bookstore, serving as a central focal point. Content on the larger video wall varies, often including historical photos of the University and an assortment of architectural images. Above the check out counter, the smaller video wall displays information on the store’s vendor partners and current inventory.

Queen’s often coordinates with different student groups on campus to help them get the word out on respective events. The video wall therefore replaces a bulletin board, and eliminates the role of paper. It’s eco-friendly, efficient and engaging.

What’s more, store managers can change the content from behind the displays, with flexibility to either arrange the visual on either the wall’s individual 2 x 2 cubes, or stretched over the entire screen.



Providing an Unsurpassed Visual Impact with
Larger-Than-Life Digital Content in Times Square

This spectacular 25,000+ square-foot HD digital billboard spans the Broadway facade of the Marriott Marquis Hotel in the heart of New York City’s Times Square. The mammoth, football field-length Mitsubishi screen, the feature element of the renovation and expansion of retail space at the hotel, provides vibrant, crystal-clear images for unsurpassed visual impact.

Mitsubishi selected Diversified’s Digital Media Group (DMG) to design, furnish and install the content management and monitoring systems for the display as well as provide ongoing content management and support services.

The solution involved creating multiple display options, and has the capability to fill the entire screen with a single advertiser’s images; display pictures from multiple advertisers/tenants  simultaneously; and support live events as needed.

The Diversified project team conducted a thorough evaluation and discovery of Mitsubishi’s proposal requests and requirements. Working in tandem with Diversified’s experts in digital signage, stadium LED, broadcast, content creation and managed services, the team developed and executed a robust, flexible solution to meet the client’s needs. Utilizing YCD  multimedia software as the playback platform, this system also included interactive capabilities.

For the billboard’s first full-screen client, Google, Diversified supported bringing live interactive games to the display. The high-impact Vornado-Marriott LED display is a conceptually unified, customizable digital canvas for retail branding and advertising. Diversified’s fluid content management and monitoring system allows  tne or more advertisers to promote brands on the largest single LCD screen in North America, a breathtaking focal point for the more than 300,000 pedestrians who pass through Times Square each day.


180 LaSalle

180 LaSalle

Unique, Experiential Technology Design for
High Profile, Corporate Location in Chicago

Diversified worked on this project with ESI Design for our client, Beacon Capital Partners. Beacon owns the 180 North LaSalle property and is known for providing exceptional, transformative workplaces that attract today’s savvy tenants. They expressed their vision for this neoclassical lobby and Diversified set to work on its complex experiential technology design implementation.

The private real estate firm sought to create a one-of-a-kind media experience for the high profile Chicago location. The vision was for tenants, visitors and passersby to be captivated, immersed in vivid imagery of live data and pre-produced media. The images would encircle the grand lobby area, precisely mapped onto the architectural elements that define the building’s unique character.

Chicago-themed graphics feature the area’s iconic Wrigley Field and the famous ivy outfield fence, as well as local social media feeds, news trends, sports, traffic and culture. Weather would take on a whole new dimension with local wind forecasts driving the direction of the projected clouds. The sophisticated design elements would require expertise in image processing, digital signage, installation and integration. Diversified’s teams were eager to get started.

Diversified delivered on ESI Design’s concept. The initial response was overwhelming and it continues to be viewed as a tremendous success for all parties involved. The new visitors’ experience became a must-see for all of Beacon’s clients. It has contributed to an increase in client engagement and satisfaction and helped strengthen their profile in the Chicago business community.

The client has since engaged Diversified for numerous other lobby experiential technology design projects featuring innovative branding elements and engaging technologies. The lobby experience is ever changing for many businesses and Diversified is helping shape those experiences, one project at a time.



Humberview Volkswagen

Outfitting Auto Dealership with on-demand advertising possibilities through Digital Signage

Humberview Volkswagen recognized that the static, printed advertisements of the past simply could not compete with a digital display’s ability to be updated at a moment’s notice, for negligible cost. When the dealership underwent recent renovations, management saw the perfect opportunity to make a change and implement an on-demand advertising solution using video wall digital signage solutions.

The main attraction of the dealership’s technology upgrade is the nearly 27-foot by four-foot video wall, mounted above the client welcoming area, designed to stop clients in their tracks. Comprised of 16 ultra-thin bezel, 46” HD monitors in a 8×2 configuration, the display can present a single large image or up to four advertisements side-by-side.

To maximize the video wall’s utility, the Diversified team installed a digital video matrix that includes five distinct video sources and allows the dealership to split the display into four 2×2 sections, each with an aspect ratio of 16:9 and maximum resolution of 1920×1080, or two 4×2 sections with 32:9 aspect ratios and maximum resolutions of 3840×1080. With all these different display possibilities, it was paramount that the system be easy to access and adjust quickly.

In addition to the video wall, the installation includes nine individual HD displays throughout the building that each have a dedicated video feed delivered through the matrix switcher. This affords even greater flexibility so the managers can decide what images or video they want on each screen throughout the day. The digital video matrix, audio amplifier and all source input devices are conveniently located in a single equipment rack, completely hidden from view in the building’s telecom room. The signal for the two audio speakers adjacent to the video wall originates from the matrix switcher, so they can play audio from any one of the six input sources.

Upgrading to digital signage has afforded Volkswagon the opportunity to cater and respond to changing client preferences and demands, no matter how frequently they might fluctaute, without the added cost of printed advertisements.


  • Best Retail Project North America 2017 Winner – Integration Awards

CIBC Toronto Pearson Airport

CIBC Toronto Pearson Airport

Delivering brand messaging via airport LED video wall digital signage

Canadian Imperial Bank of Commerce’s (CIBC) banking presence at Toronto Pearson International Airport needed a boost. The bank wanted to drive more traffic and deliver changing brand messages, 24/7 within the bustling airport, which would require an engaging LED Video wall digital signage solution.

The area designated for the signage was a beautiful space in Terminal 1, below the airport ceiling, above the newly built branch bank. Sitting high above the branch, the display would be visible from greater distances, delivering maximum impact.

The solution’s content design would be created by a leading Toronto digital design company who needed a technology solutions provider that was equally as creative with the experience and technical know-how to help bring their vision to life. The Diversified team built an exact replica of the airport LED video wall in their Toronto Assessment Center showroom to ensure that every detail—technical, structural and aesthetic — was covered. This way, the client was able to compare and select the technology best suited to the application.

Diversified also invited CIBC’s ad agency into the facility, so that they could test and perfect their customized content for the display. Additionally, a structural engineer was brought into the project to measure infrastructure strength in the airport’s ceiling.

The client ultimately chose a Leyard 6mm pixel-pitch airport LED video wall. Thin and lightweight, it’s ideal in a hanging application. Pixels can be calibrated individually to ensure uniform color and brightness—essential to reproducing CIBC’s brand colors with perfect consistency. In the busy airport environment, the display views well at all angles as a continuous, seamless digital surface. It’s also an environmentally friendly, energy-conscious power-supply design, all important elements for a public space and a conscientious brand.

Terrell Place

Terrell Place 

Breathing New Life into a Historic Building with Experiential Content Design

Featuring nearly 5 million LEDs installed on 1,700 square feet of wall, the Diversified team answered the call for creativity – designing the 80’ by 13’ interactive media wall to respond to the movement of people passing through the area. Fifteen ceilingmounted, thermal-imaging cameras capture occupant presence and movement within 20 feet of the wall, showcasing images of DC’s cherry trees across the seasons.

Gentle breezes give way to a flurry of petals as a body is detected. At times the scene is a burst of fireworks or an animation of the city’s iconic statuary, architecture or scenery.

Rather than projected imagery, this video wall diffusion fabric, with its 2,900 LEDs per square foot, is distinctly different from interactive installations commonly found in shopping malls or museums. The diodes, just 5ML in diameter, are installed behind an acrylic diffusion layer and are ventilated through an air cavity to keep them cool and operating efficiently. Planar Clarity Matrix LCDs are also featured in the installation, all of which are clearly visible from the street. Audio also plays a key role in the project as ambient sounds of nature, the city and music enhance the experience. The audio components include Clark Synthesis audio transducers that are cleverly concealed in walls, solid drive transducers mounted to the ceiling and four ceiling mounted Tannoy speakers for non-directional sound.

Once the site of a lunch counter protest against segregation in the 1950s, the lobby of Terrell Place is now covered with motion-activated media that brings the space to life. The lobby is now a living, breathing (literally) work of art.