Red Bull Arena

NY Red Bulls

Building a Fully-Weatherized, Hi-Fi Systems for a Major League Soccer Team

Opened in March 2010, the 25,000-seat Red Bull Arena is home to MLS New York Red Bulls and the NJ/NY Gotham FC of the National Women’s Soccer League. It’s the third-largest soccer-specific stadium in the US and the league. Looking for a world-class sound system, Diversified designed and installed a new L-Acoustics A Series loudspeaker system, just ahead of the 2022 MLS season kick-off.

The Red Bulls sought a high-performance, high-impact sound system with higher output and full coverage of seating areas. Working closely with Red Bull Arena Director of Construction John Amorosa, the new system—which utilized the previous system’s cabling infrastructure, saving considerable costs on installation—is designed specifically for enhanced speech intelligibility and music impact. It not only improves the stadium’s sound but also makes it more attractive to touring shows, which can connect to the new speakers and use them for music performances. “That’s a huge factor now for attracting touring shows,” noted John.

The system is controlled and powered by 15 amplified controllers and is flown from the venue’s steel canopy structures and rigged under a tension-fabric curved exterior shell of PTFE fiberglass wraps, utilizing a custom rigging design created by Mountain Productions. The system is fully weatherized to IP standards all of which are critical for a Northeast outdoor venue. That protection extends to the fit and finish of the system, with sealed connector plates, gland nuts and highly durable hardware to meet the rigorous demands of outdoor stadium installations.

The new L-Acoustics A15i sound system, part of a wider sound upgrade also included the installation of a DiGiCo Quantum225 mixing console and new Dante-native DQ-Rack for front of house, will serve the Red Bulls and other venue stakeholders for years to come. “Between how even the coverage is and how musical and impactful the rig sounds, we couldn’t be happier,” shares Red Bull Arena AV Engineer John Nicklas. “Both L-Acoustics and Diversified provided exceptional service and attention to detail. The PA they’ve installed is a total game-changer for us and we’re looking forward to bringing our sports fans a new sonic experience here at Red Bull Arena.”


Oregon Public Broadcasting

Oregon Public Broadcasting

Modernizing and Standardizing Oregon’s Public Broadcasting in a Renovated Production Space

When Oregon Public Broadcasting (OPB) was looking to update, modernize and standardize their radio and television broadcast platforms, they turned to Diversified. Their goal was to bring to life a production space that drives listener loyalty through genuine, thoughtful and useful content for the community, and the final product needed to reflect careful stewardship of listener and viewer funds.

Diversified was engaged early in the project for conceptual and detail design phase. The project was a build in place, meaning OPB still needed to use their facilities while the updates were being made. This necessitated some orchestration but Diversified managed to deliver all updates while keeping everyone on air. Updated spaces include green rooms used for visitors and talent, voiceover booths, studio sound booths, radio production, sound design production, interview and control rooms, music service rooms, video editing rooms, finish edit bays and an engineering and IT shop.

A multimedia studio became the cornerstone of the new facility due to its ability to be configured to support dynamic live productions. Several audio control rooms were designed around an audio console with 32 faders and 32+ input capacity that provides seamless integration with Pro Tools. This provides multi-tracking capability and presents a standardized surface for audio control and front of house. The production control rooms were built to be incredibly adaptable, encouraging productions ranging from small, quick-turnaround projects with minimal staffing, to more complex setups with a dedicated director, TD, graphics and prompter operator. Lastly, Diversified consolidated all of OPB’s technical systems into the Tech Core. It includes three new facility-wide systems: a redesign and expansion of the existing television intercom system, as well as a KVM switching matrix and fiber backbone for signal distribution.

Not to be forgotten are the public-facing spaces. The lobby was outfitted with a large video wall for easy sign in and communication with reception personnel. Public flex spaces are used for staff meetings, presentations, volunteer events and streaming video conferences. Ultimately, the redesigned building became a highly reliable space that carries the ability to expand and scale.




NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network, NFL.com, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.




Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 

IN THE MEDIA

Sports Video Group (SVG) News 

Ice-Projection Pregame 




Kansas City Royals’ Kauffman Stadium

Kansas City Royals’ Kauffman Stadium

New HDR Videoboard and Production Control Room Welcome Fans Back After Pandemic

Kauffman Stadium has seen its fair share of off-season projects and renovations since it’s 1973 debut and 2021 was no exception. The Royal’s iconic CrownVision centerfield scoreboard debuted in 2008 with the recognizable crown atop the structure’s highest point. Thirteen years later, the crown-adorned videoboard has traded in its LED for HDR-capable panels. Measuring 105 x 85 ft., the MLB’s fourth main HDR videoboard has a pixel increase of 138% and is currently the tallest videoboard in the league. In addition to the main videoboard, the Royals are sporting new LED displays in their Hall of Fame display (20.5’x108’) as well as two, 7’x127’ ribbon boards running along the outfield wall. With a grand total of more than 5.1 million LED pixels, Kauffman Stadium will be shining for many seasons to come.

To support these new displays, the team decided to invest in new video production equipment. Diversified redesigned the control and equipment room layouts from their cramped confines into a renovated room where staff production space and workflows have more elbow room and efficiencies. Following space layout changes, Diversified then developed the control room’s equipment upgrades to include Ross Video’s 5M/E Acuity production switcher, XPression graphics and the Kiva live-production server; EVS XT4K and XTSK replay servers and IPDirector, Evertz EQX10 router, four Sony HDC-5500L and three PXW-Z750 cameras, Riedel Communications wireless intercom and Wave Central wireless camera support—all of which represent major changes to control room design and production. Perhaps the space’s most important addition is an AJA FS-HDR 1RU rackmount converter/frame synchronizers, which convert the live production feeds to HDR on the videoboard.

Additionally, this was a fast-tracked project that needed to be completed before the start of the season, all during the height of a pandemic. Diversified met with the team, provided thorough research regarding whether the potential project could be accomplished and, after on-site review of the systems and coordination with the team, drew up a plan that would allow the franchise to mix their preexisting technologies with new tools and welcome fans back for a game-changing experience they just can’t get at home.




Sinclair Broadcast Group – Bally Sports

Sinclair Broadcast Group: Bally Sports

Preparing for the Future with New, IP-based Media Operations Center to Support RSNs

After successfully rebranding 21 Fox RSNs acquired from Disney to Bally Sports—which alone was among the largest undertakings in the history of the RSN business—Sinclair Broadcast Group faced the added challenge of building a backend technical infrastructure to support the needs of its 19 Bally Sports RSNs as well as YES Network and Marquee Sports Network. Partnering with Encompass Digital Media to house the new media operations center in its Atlanta HQ, Sinclair turned to Diversified to help design and build the 25,000-sq.-ft., native end-to-end SMPTE ST 2110 facility.

While the logistical challenges of transitioning so many RSNs to a new IP-based media operations center in just a few short months would be complex under normal circumstances, conducting this multi-network, multi-venue transformation across the country during a pandemic presented larger and unprecedented hurdles. Still, Diversified was able to leverage talent from its Intelligent Technology, Media Production, Media Workflow and Emerging Technology teams to provide a well-rounded solution from all angles.

The primary operating area is the multichannel monitoring room, where operators monitor feeds coming into master control. Around the outside of this room are 52 live-event pods (40 fully equipped, with room to expand to 12 more in the future). Inside the central equipment room are 84 racks of gear, a much smaller footprint than what would have been needed for HD-SDI, including 104 playout servers (10 UHD) controlled by ADC automation and orchestration and leveraging a red and blue spine-and-leaf IP network. A software-defined media platform manages 71 channels of IP decoding and 24 channels of encoding with video control. Among other key gear are 52 network processors for multiformat conversion and multiviewers; two fully redundant C-band transmission chains with encoders, muxes and control; primary PTP sync with backup; and compliance recording.

Diversified pushed hard to have an organized, efficient project approach that allowed the team to identify blockers that could prevent them from meeting critical deadlines. The company’s approach and collaboration with its vendor partners and clients made this project a resounding success for all.





Villanova University Performing Arts Center

Villanova University Performing Arts Center

From the Courts to the Big Stage, Villanova Provides all its Students a Chance at the Spotlight

Villanova University, a private research university, is likely best known for its annual appearance in March Madness. As a result, the school’s prowess on the stage and in the rehearsal room, while strong, has been historically overshadowed by its Division I basketball team. That story, however, won’t be told for much longer now that the University’s creative community has found itself in a new, $60 million showstopper of a home—the John and Joan Mullen Center for the Performing Arts.

The goal of the project was to construct a state-of-the-art performing arts center to support performances, creativity, engagement and exploration, enriching Villanova’s campus and enhancing educational opportunities. Diversified was selected as the AV systems solutions provider on this project for several reasons, including the company’s technological expertise and capability to deliver high complexity systems in the higher education and performing arts space.

The 85,000-square-foot campus hub boasts multiple professional-grade performance venues and support spaces within a single building to include a 400-seat proscenium theater, a 200-seat black-box theater and a 75-seat Performance Lab for more intimate and experimental productions, as well as classrooms, conference rooms, dance studio, multipurpose rooms and offices.

Diversified was able to provide much needed consultation with regards to live events, large venue audio and performance venue technology implementation with a solution that includes collaboration, unified communications, PA and live venue sound technologies. The video core of the system is a Crestron DM matrix switcher which interconnects most of the AV systems in the building. The proscenium theater features a Clair Brothers speaker system, Midas console, QSC QSys DSP, and Shure microphones. The building also utilizes a Clearcom intercom system for communication among the technical team throughout.

Despite many challenges with construction and the technology selected, Diversified was able to deliver a world class system for Villanova and now, students and audiences alike will benefit from the variety of performance opportunity such spaces and technologies can offer.




Sinclair Broadcast Group – Tennis Channel

Sinclair Broadcast Group: Tennis Channel

Serving Up Full SMPTE 2110 IP-Based Infrastructure as Tennis Channel Moves to New Facility

Building a new facility—especially in the middle of a pandemic—certainly has its own set of challenges but add in a complete infrastructure upgrade, and it could be a “break point” for any transition. When the Tennis Channel wanted to move to Sinclair Broadcast Group’s Santa Monica operations center, the network partnered with Diversified to help deliver a cutting-edge network solution leveraging a full SMPTE 2110 IP infrastructure.

“This is a state-of-the-art facility,” says Bob Whyley, SVP, production/executive producer, Tennis Channel. “Where we were [vs.] where we are now is black and white. Our first live show was a month after [the building opened], and we never would’ve been able to do that in our old building.”

To bring the new system to life by December 2021, it was critical for the Diversified team to work in perfect stride with over a dozen vendors and partners, as well as various technical groups from Tennis Channel and Sinclair.

Working against an aggressive timeline, Diversified’s team of engineers, subject matter experts and installation technicians, stood up a total of 5 studios, 3 production control rooms, 11 edit suites, 4 voice over rooms, 2 audio control rooms, a master control room, an executive control room and a central equipment room containing 24 fully populated equipment racks.

“We’re honored that Sinclair and Tennis Channel put their trust in our team and we were prepared to move mountains to hit our goal on-air date,” says Eugene Tuzkov, project manager at Diversified. “This was a significant achievement against a timeline which some thought to be potentially unrealistic considering the complexity of this new technology.”

“Rolling out new technology is naturally always accompanied with challenges, and then add supply chain issues, new and constantly evolving Covid protocols, staffing and various other issues due to the pandemic, and we had our work cut out for us,” adds Chris Smart, senior design engineer at Diversified. “Success here would not have been possible without a strong team and great support from our vendors.”

At the heart of the new design is an Imagine Communications IP-based infrastructure featuring Selenio Network Processors, Versio playout platform and Magellan SDN Orchestrator. Supporting the Imagine system on the production side is EVS for replay capabilities, Calrec for audio, graphics by VizRT and Grass Valley production control switchers. Mission critical monitor walls across the facility are powered by Embrionix, while AVID and Telestream complete the cast of major 2110 players.

While the new facility is a milestone of technological advancement for the Tennis Channel, they remain focused on continuing to improve, adding enhanced workflows for an increasing number of remote productions.





Rogers Sports & Media – Sportsnet

Rogers Sports & Media – Sportsnet

Sportsnet Studios Reimagines the Viewer Experience to Bring Fans Even Closer

When Rogers Sports & Media (RSM) wanted to build new studios that would enable Sportsnet to completely reimagine their approach to traditional hockey broadcast, production and distribution, they turned to Diversified’s team of experts for the consultation and design of two new production control rooms that would drive two new cutting-edge IP-based sports broadcast studios.

Together, Diversified’s Media and Entertainment (M&E) and Toronto-based engineering teams partnered with the RSM Technical Design team to build out the infrastructure, video processing and routing, and display technology based on the SMPTE 2110 IP-routing standard, using an Evertz IP routing to create a futureproof broadcast hub.

“There was no debate [on whether to go IP],” says Pierre Fortin, Vice President, Technology Media and Innovation, Rogers Sports & Media. “The only debate was how to go about it. Do you go multi-vendor and do all that integration yourself, or do you go for a more end-to-end solution stack?”

Ultimately, the new design has brought all of Sportsnet’s hockey operations under the same roof as the rest of its productions, making it one of the largest and most advanced end-to-end IP-based production facilities in North America. Even amid a challenging timeline, a pandemic and global supply chain issues, Diversified leveraged their expertise and resources to keep the project moving, ultimately delivering the completed spaces on time and on budget.

“The timetable for this was very aggressive, and we didn’t have the luxury of making mistakes along the way,” adds Fortin. “We wanted to lean on people who had done this before, so we worked with Diversified as our integrator, and they worked out great.”

In addition to the IP infrastructure, Diversified helped outfit the impressive new broadcast studios with Samsung 1.5mm pixel pitch LED displays in various sizes and configurations along with Samsung large format LCD in 75″ and 98″ sizes including:

  • Two-sided column wrapped LED wall
  • Two curved anchor desk LED displays
  • 50′ wide concave curved LED wall, floor to ceiling
  • Seven 75″ and two 98″ displays, portrait mounted
  • Thirteen additional LED walls between both studios
  • HDR capable systems with two Barco videowall processing engines

“The Sportsnet Studios are for Canada’s sports fans, first and foremost. The investment made in these studios is representative of the way Sportsnet is adapting everything we do to better serve today’s sports fan in the ways they want,” said Bart Yabsley, President, Sportsnet.

The state-of-the-art technology, data capabilities and increased in-broadcast versatility allows the NHL on Sportsnet team to create unprecedented interactive, immersive and innovative content—including virtual and augmented reality offerings—that bring fans into the game day excitement from anywhere.



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Passion City Church | Cumberland

Passion City Church | Cumberland

Sharing the Message with the Highest of Worship Production Technology Standards

Before they were a church, the efforts of Passion City were aimed at engaging college students to live for the renown of Jesus. Diversified was an original partner in the construction of the first permanent gathering site at 515 Garson Drive. Since that time, the ministry has developed the highest of worship production technology standards and embraced a variety of large events in their space (even bull riding!). Diversified has helped every step of the way with several upgrades to accommodate growth.

When the time came to construct a new Cumberland location, Passion City engaged the Diversified team again. This was the first time that the organization had worked with a single partner for all the technology systems in a facility. The Passion team is unique because they have several experts on their production team, and they knew they needed the right partner to achieve their production goals. Having launched in Cumberland in 2017 at North Atlanta High School, this permanent home is not only vital for the growing church community in the city but also serves as the production hub for the Passion organization, meaning that all broadcast content sent out to the world is cut and mixed from this location. Diversified was trusted to support their exact vision at a very granular level, developing solutions that represent several first’s in the church production world.

“Working with Tim Corder and the team at Diversified was really great. We love that Diversified is really structured well to make sure that our first Sunday, and the second Sunday, and the third Sunday after that were as seamless for us as possible. I’m excited to see us come out of COVID stronger than ever as a result of this new facility.”

– Taylor Charboneau, Director of Production

The new auditorium features 180-degree seating spread between the main floor and the balcony with the furthest only 60 feet away from downstage center. Although there is space for 1,400 people, this space has a unique vibe because of how intimate it is for such a large space. At the heart of the audio system is a L-Acoustics K2 loudspeaker system, Digico audio consoles and Shure wireless. The lighting system is based around a Grand MA 3 console, Pathway Pathport streaming ACN lighting control, and a mix of Martin and GLP fixtures as a standard rep plot that is supplemented with rental fixtures according to the demands of particular events. The video system is comprised of a Ross Video backbone in routing and switching with two control rooms – one for the in-room IMAG cut and one for the broadcast feed that is streamed around the world, Panasonic Varicam cinema cameras with a mix of Canon and Fujinon lensing and Vinten tripods, Ross XPression and Renewed Vision ProPresenter GFX systems, Clearcom matrix intercom, Teradek wireless video transmission, and Defy robotic dolly and wire cam systems.

A collection of Unilumin UPAD III 2.6mm LED panels are used to create visual canvases on stage that are served by a Disguise media server as an important part of the visual brand of Passion gatherings. The room is unique for its lack of permanent side screens, instead relying on these stage LED canvases to share video in more unique and engaging ways.

In addition to the main auditorium environment, Diversified also installed circulation audio and video systems comprised of JBL speakers, Crown amplification, and Samsung commercial displays. Child and student large group environments are centered around Waves LV1 audio consoles, Yamaha loudspeaker systems, MA and Chauvet lighting, and flat panel displays with Renewed Vision ProPresenter GFX.

For over 20 years, Passion has always been known for God-sized dreams, utilizing worship production technology in fresh and creative ways as a tool to make Jesus known. After successfully completing the construction and system integration process at the Cumberland location, the teams at Passion City and Diversified have continued to stay connected, ensuring the overall mission of the church stays firmly supported.




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