Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 

IN THE MEDIA

Sports Video Group (SVG) News 

Ice-Projection Pregame 


Eastern Hills Community Church

Eastern Hills Community Church

Delivering an Award-Winning, High-Impact Church AV System on a Firm Budget and Aggressive Timeline

Diversified was approached by Eastern Hills Community Church in late January to fully transform their lighting and video systems in time for Easter – less than 3 months away! As the final phase of a 3 year long upgrade, the primary goals of the church AV system were to create a multi-layered modern theatrical lighting system with high color saturation that would be capable of a variety of looks and feels from the same design, alongside a center LED wall as a digital canvas to replace a 55” flat panel TV during teaching and repositioned IMAG side screens.

“The difference with Diversified’s process and team…fast, efficient and excellent. So good.”
Phil EuBank, Senior Pastor

So with a firm budget and aggressive timeline, the Diversified team went to work creating a design concept that would meet the church’s creative requirements.

The lighting system is centered around LED wash and spot fixtures for key light and stage design. Every fixture’s output can be repositioned from the console, easily enabling a variety of stage configurations as well as minimizing the total number of required fixtures. This allows for a smaller quantity of higher quality fixtures than would otherwise be possible.

The center digital canvas display is ground supported LED panels with processing and a media server that provides content to the screen, controlled by the church’s console. Diversified even added a “video cross” comprised of 7 LED panels as installation neared completion to help maintain focus on the crucial symbol but in a modern and fresh way. Its digital content flexibility enables the cross to match any stage design and has made it a favorite component of the finished system.

Successfully transitioning the room from the old, worn out system to the new one ahead of schedule, the Diversified team was able to give the church staff 2 extra days for training and programming to prepare for the first services with the new system.

The project received the WFX 2019 Solomon Award for Best Design and Installation of Video Display or Lighting Design (801 – 2,000 seats) and the church’s leadership team highly praised the system’s impact on their worship environment, as well as the fact that it didn’t come alongside any debt.

Learn more about our House of Worship experience >

Eastern Hills Community Church in the Media

2019 WFX Solomon Award for Best Design and Installation of Video Display or Lighting Design




Hudson Yards

Hudson Yards

Digital Media Consulting Delivers a First-to-New-York Observation Deck Experience

Hudson Yards is unlike anything built before—a living, breathing neighborhood that features first-to-New-York experiences. One of the most memorable, the Observation Deck, takes visitors on an experiential journey that celebrates the thrill of the Hudson Yards transformation from a busy rail yard to a magnificent “Future City.” The owner and the architect/design firm planned a fully immersive audio/video/lighting creative journey from the entry level at 30 Hudson Yards to the rooftop Observation Deck on the 67th floor.

They engaged Diversified’s digital media consulting services to engineer their vision and provide the design development package and bill of materials for equipment and services. Diversified began the project by participating in programming meetings to further understand the desired solution, AV/IT infrastructures, physical facility ergonomics, values and practices. Next followed a discussion about what was programmatically and technically necessary to support the desired experience on the 4th, 5th, 67th, and 68th floors along with the shuttle elevators and roof-deck. Diversified’s digital media consulting analysis included research and recommendation of: the type of exhibit systems best suited for each exhibit element; alternate and innovative technologies to achieve the desired design solution for exhibits and the overall budgetary goals; and, a content management system (CMS) to ensure seamless integration into the exhibit systems and meet the individual needs of each exhibit space.

Once the equipment and space requirements were determined, Diversified proceeded with the development of space planning. The detailed design included any accommodations related to the elements in scope, including location and dimensions of all equipment racks, consoles and other technical equipment; system conduit, cable tray, riser, and cabling requirements; low and high voltage accommodation drawings including signal group separation and grounding requirements; electrical and heat loading requirements and preliminary equipment lists and refined budgets.

The design development package brings the owner’s vision for the Observation Deck to life and makes it one step closer to becoming a first-to-New-York experience.