Objective
In a place where world-renowned masterpieces once felt out of reach, the Museum of Art + Light (MoA+L) set out to rewrite the rules of art engagement with the 21st century visitor in mind. Their vision seamlessly fuses fine art, digital displays, immersive technology, digital art, and education—creating a space where visitors don’t just observe art; they walk through it, feel it, and forge personal connections with it.
To deliver the kind of transformative experiences usually reserved for major cultural hubs, ignite curiosity, spark creativity, and make art accessible to all, MoA+L partnered with the experts at Diversified. Together, they brought this bold vision to life, crafting an environment where every visitor can step into the world of art, no passport required.
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Solution
Bringing the Museum’s vision to life was a journey, merging creativity, technology, and collaboration. Diversified helped meticulously translate that vision into a dynamic digital framework.
108
Projectors
Designing a Modern Masterpiece:
Creating a world-class experience at MoA+L required a comprehensive approach to AV design. Diversified collaborated closely with the Museum through a series of interactive meetings, shaping a flexible system tailored for user experience and future ROI. This involved iterative planning sessions for brainstorming, designing future-ready infrastructure, and strategic network development. By engaging stakeholders, we translated their vision into a robust, scalable network that seamlessly supports evolving business and creative needs.
From Concept to Digital Canvas:
With over 21,500 square feet dedicated to an unmatched sensory journey, the Museum leverages cutting-edge technology to immerse visitors in the artist’s world. Here, art isn’t confined to frames; it flows across walls, envelops spaces, and pulls guests into narratives where they see, hear, and feel the artist’s intent. Through advanced projection mapping and immersive audio, visitors experience the creative spark behind each masterpiece, like strolling through a rain-soaked London or stepping into vibrant Parisian streets.
Every exhibition is designed to tell the story behind the art—inviting guests to engage with not just the final work but the artist’s process, struggles, and inspirations. This isn't just an exhibition; it's a dialogue with the artist, where soundscapes, light, and imagery converge to foster a deeper connection.
MoA+L redefines artistic engagement, offering a space where visitors become participants in the creative process, setting a bold new standard for museums everywhere.
188M
Pixels
Beyond the Traveling Experience:
MoA+L goes far beyond the typical pop-up or traveling immersive art experience. By offering a permanent space to explore evolving exhibitions, the Museum unlocks creative possibilities that temporary installations simply can’t match. Here, the immersive journey isn't limited to reimagining the works of historical masters. Over time, visitors will experience not only the art but also the lives and creative processes of both past and contemporary artists—learning about different styles, mediums, and time periods through dynamic storytelling and immersive design.
With exhibitions that change throughout the year, each visit offers new opportunities to engage and be inspired. This evolving content, combined with the museum's technological infrastructure, fosters deeper connections and sparks ongoing curiosity. MoA+L isn’t just a place to admire art; it’s a cultural anchor, a living canvas where visitors can return again and again to discover fresh perspectives—transforming it into a hub for lifelong learning and artistic exploration.
Details that make the Difference:
Much like an artist obsessing over every brushstroke, the precision of projection mapping technology is the unsung hero behind an immersive experience. With 108 Epson projectors lighting up more than 37,000 linear square feet of artwork, every pixel plays a vital role. Even the slightest miscalculation—just a millimeter—can rob the visuals of focus and vibrancy, dulling the emotional impact. What’s even more remarkable? This attention to detail ensures the experience changes depending on where you stand in the room. From every angle, colors stay vivid, details remain sharp, and the art tells a new story with each step you take.
37K Sq Ft
of Linear Projection
The Power Behind the Pixels:
Crafting a secure, scalable IT network for MoA+L wasn’t just about plugging in cables and calling it a day. It meant orchestrating a digital foundation that powers a living, breathing masterpiece. More than a network, this unsung hero quietly enables flawless, data-rich interactions that amplify every creative spark, ensuring the Museum stays in full, vibrant color—safeguarded, stable, and ready for the next breathtaking moment.
Cultivating Tomorrow’s Art Aficionados:
In a region where, for many, these world-class masterpieces have only existed in textbooks or far-off museums, MoA+L goes beyond simply showcasing art. It’s an invitation to learn through experience. By honoring the legacy of renowned artists while embracing the cutting-edge work of contemporary creators, the Museum is planting the seeds for a new generation of art lovers, advocates, and dreamers. Here, art isn’t just admired—it’s experienced, explored, and, most importantly, passed on.