Red Bull Arena

NY Red Bulls

Building a Fully-Weatherized, Hi-Fi Systems for a Major League Soccer Team

Opened in March 2010, the 25,000-seat Red Bull Arena is home to MLS New York Red Bulls and the NJ/NY Gotham FC of the National Women’s Soccer League. It’s the third-largest soccer-specific stadium in the US and the league. Looking for a world-class sound system, Diversified designed and installed a new L-Acoustics A Series loudspeaker system, just ahead of the 2022 MLS season kick-off.

The Red Bulls sought a high-performance, high-impact sound system with higher output and full coverage of seating areas. Working closely with Red Bull Arena Director of Construction John Amorosa, the new system—which utilized the previous system’s cabling infrastructure, saving considerable costs on installation—is designed specifically for enhanced speech intelligibility and music impact. It not only improves the stadium’s sound but also makes it more attractive to touring shows, which can connect to the new speakers and use them for music performances. “That’s a huge factor now for attracting touring shows,” noted John.

The system is controlled and powered by 15 amplified controllers and is flown from the venue’s steel canopy structures and rigged under a tension-fabric curved exterior shell of PTFE fiberglass wraps, utilizing a custom rigging design created by Mountain Productions. The system is fully weatherized to IP standards all of which are critical for a Northeast outdoor venue. That protection extends to the fit and finish of the system, with sealed connector plates, gland nuts and highly durable hardware to meet the rigorous demands of outdoor stadium installations.

The new L-Acoustics A15i sound system, part of a wider sound upgrade also included the installation of a DiGiCo Quantum225 mixing console and new Dante-native DQ-Rack for front of house, will serve the Red Bulls and other venue stakeholders for years to come. “Between how even the coverage is and how musical and impactful the rig sounds, we couldn’t be happier,” shares Red Bull Arena AV Engineer John Nicklas. “Both L-Acoustics and Diversified provided exceptional service and attention to detail. The PA they’ve installed is a total game-changer for us and we’re looking forward to bringing our sports fans a new sonic experience here at Red Bull Arena.”

NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network,, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.

Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 


Sports Video Group (SVG) News 

Ice-Projection Pregame 

Kansas City Royals’ Kauffman Stadium

Kansas City Royals’ Kauffman Stadium

New HDR Videoboard and Production Control Room Welcome Fans Back After Pandemic

Kauffman Stadium has seen its fair share of off-season projects and renovations since it’s 1973 debut and 2021 was no exception. The Royal’s iconic CrownVision centerfield scoreboard debuted in 2008 with the recognizable crown atop the structure’s highest point. Thirteen years later, the crown-adorned videoboard has traded in its LED for HDR-capable panels. Measuring 105 x 85 ft., the MLB’s fourth main HDR videoboard has a pixel increase of 138% and is currently the tallest videoboard in the league. In addition to the main videoboard, the Royals are sporting new LED displays in their Hall of Fame display (20.5’x108’) as well as two, 7’x127’ ribbon boards running along the outfield wall. With a grand total of more than 5.1 million LED pixels, Kauffman Stadium will be shining for many seasons to come.

To support these new displays, the team decided to invest in new video production equipment. Diversified redesigned the control and equipment room layouts from their cramped confines into a renovated room where staff production space and workflows have more elbow room and efficiencies. Following space layout changes, Diversified then developed the control room’s equipment upgrades to include Ross Video’s 5M/E Acuity production switcher, XPression graphics and the Kiva live-production server; EVS XT4K and XTSK replay servers and IPDirector, Evertz EQX10 router, four Sony HDC-5500L and three PXW-Z750 cameras, Riedel Communications wireless intercom and Wave Central wireless camera support—all of which represent major changes to control room design and production. Perhaps the space’s most important addition is an AJA FS-HDR 1RU rackmount converter/frame synchronizers, which convert the live production feeds to HDR on the videoboard.

Additionally, this was a fast-tracked project that needed to be completed before the start of the season, all during the height of a pandemic. Diversified met with the team, provided thorough research regarding whether the potential project could be accomplished and, after on-site review of the systems and coordination with the team, drew up a plan that would allow the franchise to mix their preexisting technologies with new tools and welcome fans back for a game-changing experience they just can’t get at home.

Melbourne Cricket Ground (MCG)

Melbourne Cricket Ground (MCG)

Technology that connects fans intimately to the drama, performance and excitement on-field.

Diversified was the head contractor for the public address (PA) and emergency warning intercommunication system (EWIS) upgrade at the Melbourne Cricket Ground (MCG)—Australia’s most iconic sports and entertainment stadium. Working closely with the ground manager the Melbourne Cricket Club (MCC), and audio consultant Auditoria, this project delivered an immersive stadium audio infrastructure providing fans an exceptional game day experience.

The MCC’s extensive ‘Smart Stadium Strategy’ drove this $25M upgrade to improve the end-to-end event experience for all visitors. The project was a complete refurbishment of audio technology throughout the stadium, including bowl PA, concourses, bars and function areas, gate entry and exit points, and broadcast facilities, connecting it to a converged network for easier audio management. In total, more than 3,500 loudspeakers were installed.

Audio consistency was a priority with a requirement for clear, immersive stadium audio sound regardless of where a visitor stands. d&b audiotechnik powered the full audio experience—from the under balcony systems to the bowl PA comprised of 30 robust arrays, in custom-built framing, secured seamlessly around the roof structure. For internal patron areas, the loudspeakers feed the crowd ambiance to connect fans in bars and suites to the on-field and in-crowd experience.

Diversified selected a Q-SYS ecosystem for the converged network that has integrated into the MCG’s building management system, including the EWIS. The Q-SYS system gave the MCG increased ease in operation and management, allowing more visibility of all EWIS zones. The new system provides custom paging abilities, allowing the MCG to communicate tailored messages to different gates and areas through the
Q-SYS interface.

Production capabilities were bolstered with increased audio sources and inputs fed back to the system. The MCC better supports live production and events. Performers can tap into this system for concerts, with a marked improvement in audio quality for artists performing on-field.

Video Case Study

Washington Nationals Training Facility

Washington Nationals Training Facility

MLB Spring Training Elevated Through Innovative Video Coaching System Integration

The Ballpark of the Palm Beaches in West Palm Beach, Florida comes alive every spring with locals and out-of-towners flocking to a $145 million, two-team facility that amplifies a fan-centric Spring Training experience. The 160-acre complex features a 7,700 capacity stadium as its centerpiece, along with six practice fields per team. Diversified was awarded a contract to design, integrate, commission and test a new, innovative video coaching system integration based on the Behavior Analysis and Training Software (BATS) platform, which analyzes pitch and swing via video recording.

The challenge was to coordinate the installation while two professional baseball teams, the Washington Nationals and the Houston Astros, were preparing for the upcoming season. To add to the complexity, the IP cameras were required to support two independent video coaching systems while ensuring absolute transparency of security concerns. Having completed a similar project at Nationals Park in Washington, DC just a few years prior, Diversified welcomed the challenge.

Diversified worked closely with multiple stakeholders in coordinating the successful installation of IP, pan-tilt-zoom (PTZ) cameras on all practice fields throughout the highly active facility. Accurate setup of the camera system required working closely with the two teams and the requirements of their respective video coaching system integrations. The cameras fed back to the video core and video control room and then into the BATS platform.

Diversified successfully addressed the teams’ security concerns and implemented the project on time and on budget. Outside of Spring Training, the multi-purpose facility will also host amateur-level tournaments in baseball and other sports, as well as corporate functions and cultural events for the community, such as concerts and food festivals.

View more of our work with major league sports >

Madison Square Garden

Madison Square Garden

New Sounds and IPTV for Upgraded Fan Experience at the Garden

The Madison Square Garden (MSG) Arena underwent a comprehensive, top-to-bottom transformation that provided a significantly enhanced experience for clients, athletes, entertainers, fans, suite holders and partners from the first row to the last.

The project was completed in phases with three off-season shutdowns of the Arena, when the majority of the work was completed. Diversified was contracted to design and install the sound system, broadcast cabling, IPTV system, TV displays, and much, much more for the project referred to as MSG V.

Given the extremely condensed timeframe, most system integrators would shudder at the thought of how they could even attempt such a feat. Diversified rolled up its proverbial sleeves and presented to the management at MSG exactly how and what the solutions provider needed to do to successfully accomplish these tasks.

Over the summer, Diversified literally worked around the clock in triple shifts to keep in line with the other contractors who were demolishing, and immediately rebuilding, areas all over the Garden. Diversified’s experience using BIM helped in coordinating with the other trades as demo/construction was performed rapidly throughout the facility.

In a short timeframe for this first dark summer, Diversified pulled and terminated about 2,331,000 feet of cable, mounted about 1,000 large LED screens, installed an IPTV headend, installed a truck dock cable headend, and installed about 1,000 speakers—to name some of the highlights.

NBA Entertainment

NBA Entertainment

Updated Sports Broadcast Facility Serves the NBA Domestic and International Markets

The National Basketball Association (NBA) engaged Diversified when they decided to consolidate operations of their production division, NBA Entertainment, from two existing facilities into one modern space. After renovation of an entire floor, Diversified deployed its fast track installation process to ensure the system would be functional for basketball season.

The new facility features 16 edit rooms, four game rooms, a broadcast operations center, a technical operations center, a digital media management control room, a tape dubbing room, a central machine room, a small flash studio, graphics area, logging area, audio sweetening, a voiceover booth and a broadband edit area. The 24-position logging area works in tandem with a custom SGI ingest and archive system. Two of the four game rooms rebrand live games for international feeds, with capabilities for a third when required in the future. The fourth room is dedicated to serving the NBA International Channel.

The one floor now houses all the NBA’s ingest and archiving activities, whereby every game is systematically logged, and appropriate rich metadata is attached to each clip. Current and historical footage dating back to the late 1940’s is properly preserved to ensure the archival history of the league and players To keep up with this frenetic production activity, Diversified helped implement a massive high-speed area network (HSAN) consisting of a Harris NetVX platform of encoders and decoders, directly tied to Harris Nexio video servers located at every NBA arena across the country. This system helps to capture every camera view of every game. Storage of all of the games is accomplished with dual StorageTek SL8500 libraries that provide 300 petabytes of offline storage.

The new broadcast facility handles the high-demand production activity and offers plenty of room for growth.


Chase Center

Chase Center

For Warriors Fans, the Game-time Experience is Golden with an IP-based Video Production Control Room

Home of the Golden State Warriors, Chase Center is a world-class sports and entertainment venue providing incredible fan experiences with more than 64 LED video displays including the star of the arena—a massive center-hung scoreboard with almost 10,000 sq. ft. of surface LED space—the largest center-hung display in the NBA. The entire video display package, prominently scattered throughout the arena, places a strong emphasis on giving fans all the information they could want from who is in the game to video replays and common stats—information that is fed from a one-of-a-kind, all-IP video production control room, built and integrated by Diversified based on a state-of-the-art design created in collaboration with WJHW.

The control room is split-level with the primary level dedicated to the scoreboard and other video operations, while the other feeds the exterior video board and acts as a back up to the primary. What’s even more interesting is that it is one of the first video control rooms with an all-IP video infrastructure. The control rooms are currently producing content in 1080p and the arena’s audio and video are already benefiting from the SMPTE ST-2110 standards suite for live production bandwidth and flexibility.

By leveraging a room design from WJHW, and working closely with valued partners to include Imagine Communications, Ross, Sony and Samsung, the Diversified team utilized their collective technology offerings in IP-based deployments to create a bespoke, flexible IP solution that not only satisfies the needs of today but also tomorrow. Through networked platforms and routing on a COTS Arista switch under the control of Imagine, Diversified was able to create an HDR-compatible, SMPTE 2110-compliant control room. This solution allows Chase Center to expand in the future as 4K and HDR workflows become more viable and the overall broadcast market’s interoperability capabilities mature.

Now ready for their next big season, the Warriors have been outfitted with an arena that brings broadcast-worthy event production in-house to the 18,000 fans in the venue, achieving their goal of exciting and engaging crowds with experiences they just can’t get at home.


Sports Video Group News

Sound & Communications

Colorado Rockies

Colorado Rockies


In celebration of the team’s 25th anniversary, the Colorado Rockies set out to renovate Coors Field from the club level all the way to the clubhouse. Included in these renovations, and perhaps the most exciting addition, is the first 1080p60 HDR LED videoboard and HDR-capable upgraded production control room installed in a sports venue. As a trusted technology solutions provider, Diversified offers its clients one design-build partner that understands all interconnected subsystems and works productively with architects and general contractors. As such, for the Coors Field control room upgrade, Diversified was engaged by the Rockies a full eighteen months before the videoboard’s big debut to offer architectural, structural, mechanical, electrical, video, audio, IT, and LED design consultation.

Before any technology integration began, Diversified consulted with the franchise on control room orientation, console and ADA ramp locations, raised flooring, cooling, power and electrical conveyance requirements; ASHRAE class recommendations for cooling systems, fire and life safety recommendations for the space and interconnections to other stadium systems; as well as acoustic NC ratings, NRC ratings, and STC ratings with wall construction, ceiling, and partition recommendations.

To deliver both the Rockies’ in-house and videoboard HD-HDR content, Diversified worked closely with Rockies staff and manufacturers to interconnect the 1080p HD HLG HDR production systems with up/down and SDR/HDR conversion to national and regional broadcast partners. In partnership with Daktronics, Ross Video and Christie Digital, Diversified co-developed a graphics delivery platform feeding the Daktronics, HDR-ready HD13 LED displays throughout the ballpark.

In addition to the upgraded production control room equipment, Diversified and the Rockies established an IT topology to support full acquisition, editorial and archival management with upgraded HDR Evertz DreamCatcher replay systems and AVID Nexis/Interplay with NL Tech AutoIngest to manage all graphical content, control protocol and KVM for associated systems.

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