Red Bull Arena

NY Red Bulls

Building a Fully-Weatherized, Hi-Fi Systems for a Major League Soccer Team

Opened in March 2010, the 25,000-seat Red Bull Arena is home to MLS New York Red Bulls and the NJ/NY Gotham FC of the National Women’s Soccer League. It’s the third-largest soccer-specific stadium in the US and the league. Looking for a world-class sound system, Diversified designed and installed a new L-Acoustics A Series loudspeaker system, just ahead of the 2022 MLS season kick-off.

The Red Bulls sought a high-performance, high-impact sound system with higher output and full coverage of seating areas. Working closely with Red Bull Arena Director of Construction John Amorosa, the new system—which utilized the previous system’s cabling infrastructure, saving considerable costs on installation—is designed specifically for enhanced speech intelligibility and music impact. It not only improves the stadium’s sound but also makes it more attractive to touring shows, which can connect to the new speakers and use them for music performances. “That’s a huge factor now for attracting touring shows,” noted John.

The system is controlled and powered by 15 amplified controllers and is flown from the venue’s steel canopy structures and rigged under a tension-fabric curved exterior shell of PTFE fiberglass wraps, utilizing a custom rigging design created by Mountain Productions. The system is fully weatherized to IP standards all of which are critical for a Northeast outdoor venue. That protection extends to the fit and finish of the system, with sealed connector plates, gland nuts and highly durable hardware to meet the rigorous demands of outdoor stadium installations.

The new L-Acoustics A15i sound system, part of a wider sound upgrade also included the installation of a DiGiCo Quantum225 mixing console and new Dante-native DQ-Rack for front of house, will serve the Red Bulls and other venue stakeholders for years to come. “Between how even the coverage is and how musical and impactful the rig sounds, we couldn’t be happier,” shares Red Bull Arena AV Engineer John Nicklas. “Both L-Acoustics and Diversified provided exceptional service and attention to detail. The PA they’ve installed is a total game-changer for us and we’re looking forward to bringing our sports fans a new sonic experience here at Red Bull Arena.”


NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network, NFL.com, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.




Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 

IN THE MEDIA

Sports Video Group (SVG) News 

Ice-Projection Pregame 




Microsoft Esports

Microsoft

Collaborative Approach To Esports Production Services Amplifies Tournaments & Fan Experience

Microsoft is known for creating immersive and engaging gaming and live event experiences, like esports competitions, where Gamers form teams and battle using best-in-class gaming tools and devices. To amplify these events, they decided to broadcast monthly esports tournaments with fans joining in-studio and online.

Microsoft engaged Diversified’s Emerging Technology and Solutions (ET&S) team to develop the program and transitioned to Diversified’s Global Services team to implement. Drawing on a breadth of experience in broadcast and production, Global Services handles the acquisition and management of the talent and crew necessary to meet the event goals, as well as definition and execution of the overall production plan. Diversified then implements the production and live broadcast, the social media campaign, in-broadcast chat moderation, and Gamer prizing. A post-event report for each broadcast provides Microsoft with performance metrics, a synopsis of the event and key highlights.

Preparation for the series of events included a complete technical audit and proof of performance qualification of the esports & gaming studio at the flagship Microsoft Store on Fifth Avenue in New York City. Diversified performed remediation of problem areas to bring the studio to an optimal state. Now esports competitions are recorded in the updated studio and live broadcast to Microsoft and their partner channels with subsequent Simulive broadcasts over multiple weeks.

Diversified’s ET&S and Global Services practices position Microsoft and its partners for successful esports events which result in stunning experiences for their record-breaking audiences.




Melbourne Cricket Ground (MCG)

Melbourne Cricket Ground (MCG)

Technology that connects fans intimately to the drama, performance and excitement on-field.

Diversified was the head contractor for the public address (PA) and emergency warning intercommunication system (EWIS) upgrade at the Melbourne Cricket Ground (MCG)—Australia’s most iconic sports and entertainment stadium. Working closely with the ground manager the Melbourne Cricket Club (MCC), and audio consultant Auditoria, this project delivered an immersive stadium audio infrastructure providing fans an exceptional game day experience.

The MCC’s extensive ‘Smart Stadium Strategy’ drove this $25M upgrade to improve the end-to-end event experience for all visitors. The project was a complete refurbishment of audio technology throughout the stadium, including bowl PA, concourses, bars and function areas, gate entry and exit points, and broadcast facilities, connecting it to a converged network for easier audio management. In total, more than 3,500 loudspeakers were installed.

Audio consistency was a priority with a requirement for clear, immersive stadium audio sound regardless of where a visitor stands. d&b audiotechnik powered the full audio experience—from the under balcony systems to the bowl PA comprised of 30 robust arrays, in custom-built framing, secured seamlessly around the roof structure. For internal patron areas, the loudspeakers feed the crowd ambiance to connect fans in bars and suites to the on-field and in-crowd experience.

Diversified selected a Q-SYS ecosystem for the converged network that has integrated into the MCG’s building management system, including the EWIS. The Q-SYS system gave the MCG increased ease in operation and management, allowing more visibility of all EWIS zones. The new system provides custom paging abilities, allowing the MCG to communicate tailored messages to different gates and areas through the
Q-SYS interface.

Production capabilities were bolstered with increased audio sources and inputs fed back to the system. The MCC better supports live production and events. Performers can tap into this system for concerts, with a marked improvement in audio quality for artists performing on-field.




Video Case Study




Her Majesty’s Theatre

Her Majesty’s Theatre

Restoring the Shine to Australia’s Historic Crown Jewel for New Generations of Theatre-Goers

Updating historical locations can breathe fresh life into them for new generations to enjoy. After enduring prohibition, an unremarkable 1970s’ renovation and two pandemics, it was time for Her Majesty’s Theatre to shine again. When the Adelaide Festival Centre Trust took possession of the historic landmark, they knew that a complete renovation and audio technology upgrades would help cement the building’s legacy for a modern audience.

As part of a A$66 million total rebuild that spared only the theatre’s historic facade and eastern wall, Diversified’s Australian team was brought in to deliver a complete scope of audio technology requirements. “Theatre systems are usually very high end and a highly specified design,” says Nico Van Wieringen, operations manager at Diversified. “For a project like Her Majesty’s Theatre, the pressure is on to deliver the performance and expectations of the stakeholders.”

Focused on delivering an exceptional acoustic experience from any seat in the venue, Diversified worked with Schuler Shook consultation to design and deliver a technology system worthy of a standing ovation. The theater’s new system includes a comprehensive technical cabling infrastructure with custom stagebox and patch panels; a custom stage management console housing paging, venue relay monitoring, cue lights and stage intercom systems; and a performance video relay system using venue long view and low light cameras to relay performances to monitors throughout the venue.

“A fantastic outcome has been achieved across all project stakeholders,” adds Van Wieringen. “From a technical perspective, all of the systems installed and coordinated are in line with achieving the overall acoustic performance, and meeting the Adelaide Festival Centre’s expectations, aligning with their production systems. All project stakeholders are delighted with the outcome and the public’s response to the opening of the theatre has been overwhelmingly positive.”

Although the official unveiling for Her Majesty’s Theatre took place amid COVID-19 restrictions that limited the number of tickets available, this crown jewel has been restored to new brilliance and eagerly awaits the day it can once again greet and awe a full house.




MetLife Stadium

MetLife Stadium

Largest Tripleplay Solution to Date Elevates Experience for Ownership and Fans Alike

When MetLife Stadium, home of the NFL’s New York Giants and New York Jets, sought to replace its aging IPTV system, Diversified was engaged to help. As one of the sports industry’s top technology solution providers, Diversified was charged with delivering the largest Tripleplay solution implementation to date with respect to the number of display locations in one venue and it had to be done within a tight timeline of only eight weeks.

Ultimately, the client’s goal was to successfully move from Cisco’s StadiumVision to TriplePlay, a leading solution provider for secure and encrypted IPTV, video streaming and digital signage. This upgrade provided enhanced user control, performance and an elevated experience for the stadium’s fans. Additionally, the project encompassed high-visibility involvement from the Jets and Giants ownership.

Diversified designed, installed and configured the TriplePlay IPTV system, bringing online more than 2,100 HD displays throughout the stadium including team locker rooms, the press room, VIP owner suites, lounges, concession stands and more. Each display has the ability to provide a unique fan experience and receive more than 70 channels of cable and broadcast TV programming along with custom in-stadium channels. Additionally, upgraded Crestron and Cisco IP phone control systems were provided for the owner suites for an enhanced experience across the board.

Through strong, effective communication with both the client and key project partners, Diversified was able to deliver within the aggressive eight week timeline and debut the new system before the stadium’s pre-season kick-off. The newly deployed TriplePlay platform has been showcased for numerous professional football games as well as other high-profile events such as the Rolling Stones concert and Real Madrid MLS games.




Wells Fargo Center

Wells Fargo Center

ACCELERATING LIVE EVENT EXCITEMENT THROUGH
CONCERT QUALITY STADIUM SOUND SYSTEM

The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation from a standard to a concert quality stadium sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout the venue. The new sound technology differentiates the Wells Fargo Center as an engaging sports venue and as a best-in-class concert venue.

For the Wells Fargo upgrade, Comcast Spectacor turned to the Diversified professional sound team based on their successful history of transforming sound systems for older venues, amid active, year-round schedules into contemporary concert spaces. Since the arena hosts entertainment events as well as sports, they wanted to make their audio system choice based on the same criteria that concert touring does—full-range musicality and clear intelligibility. Finding the right manufacturer to meet these demands space was paramount so the Wells Fargo Center’s audio staff and Diversified collaborated and decided on the L-Acoustics K2 system.

In addition to concert-quality sound, the L-Acoustics system offers deployment flexibility. Diversified installed the K2 and K1-SB speaker arrays on motorized hoists so that individual groups of speakers can quickly move out to the grid or drop back into play position to improve sight lines or support various venue configurations.

Diversified also painstakingly remapped the facility’s wiring from the new cluster locations to the amplifier room. The new concert quality stadium sound system audio to each of the 21,000 seats in the arena’s bowl and throughout the entire facility. It’s compact audio arrays reach the sound pressure level expectations without obstructing views of the video screens and it’s capable of customized zoning to accommodate various seating configurations. The entire concert quality stadium sound system is controlled from a newly designed, more efficient audio control and mixing room.




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Little Caesar’s Arena

Little Caesar’s Arena

New Technology Aids in the Comeback of Hallmark American City Through Enhanced Fan Experiences

The in-stadium fan experience is not what it used to be. Sports Stadiums are continually looking to upgrade their cameras, broadcast control room, switchers, scoreboards, graphics systems, and overall workflow.

After nearly four decades at Joe Louis Arena, the NHL’s Detroit Red Wings began playing home games at the state-of-the-art Little Caesars Arena, also home to the NBA’s Detroit Pistons. The arena is considered the cornerstone of The District Detroit, a 50-block sports and entertainment district that is contributing to the city’s comeback with new retail, office and residential developments.

As its canvas, the arena features one of the world’s largest, seamless center-hung videoboard systems boasting more than 5,100 square feet of video display content. Still, to take advantage of the seamlessness that the videoboard provides, the production team needed a state-of-the-art broadcast control room as well.

The 1080p broadcast control room, located on the arena’s club level and integrated by Diversified, features a Grass Valley Karrera production switcher, Evertz Magnum router and two DreamCatcher replay servers, and three ChyronHego graphics servers. The Diversified team built a secondary control-room space in the arena’s “gondola” area, which is suspended over the rink/floor, for the game-day entertainment director, the Daktronics operators, the lighting director, and the DJ.

The control room not only services the in-game show, pre-game and post-game shows but will be able to support the whole District Detroit. In addition to the centerhung videoboard, the entertainment-services team creates content for 45 large LED displays throughout the venue, including two 360-degree ribbon displays, 15 additional ribbon displays, seven exterior displays (including a 900-sq.-ft. Chevrolet Plaza display), and much more.

A step up from the Red Wings’ previous facility, Little Caesars Arena creates an unforgettable fan experience that is sure to wow visitors for years to come.




Washington Nationals Training Facility

Washington Nationals Training Facility

MLB Spring Training Elevated Through Innovative Video Coaching System Integration

The Ballpark of the Palm Beaches in West Palm Beach, Florida comes alive every spring with locals and out-of-towners flocking to a $145 million, two-team facility that amplifies a fan-centric Spring Training experience. The 160-acre complex features a 7,700 capacity stadium as its centerpiece, along with six practice fields per team. Diversified was awarded a contract to design, integrate, commission and test a new, innovative video coaching system integration based on the Behavior Analysis and Training Software (BATS) platform, which analyzes pitch and swing via video recording.

The challenge was to coordinate the installation while two professional baseball teams, the Washington Nationals and the Houston Astros, were preparing for the upcoming season. To add to the complexity, the IP cameras were required to support two independent video coaching systems while ensuring absolute transparency of security concerns. Having completed a similar project at Nationals Park in Washington, DC just a few years prior, Diversified welcomed the challenge.

Diversified worked closely with multiple stakeholders in coordinating the successful installation of IP, pan-tilt-zoom (PTZ) cameras on all practice fields throughout the highly active facility. Accurate setup of the camera system required working closely with the two teams and the requirements of their respective video coaching system integrations. The cameras fed back to the video core and video control room and then into the BATS platform.

Diversified successfully addressed the teams’ security concerns and implemented the project on time and on budget. Outside of Spring Training, the multi-purpose facility will also host amateur-level tournaments in baseball and other sports, as well as corporate functions and cultural events for the community, such as concerts and food festivals.

View more of our work with major league sports >