Unified Infrastructure Creates Exceptional Communication And Collaboration Experience

When Twitch needed to take its operations bi-coastal, adding a second hub in New York City, they contacted Diversified to help deliver a unified infrastructure to create an exceptional communication and collaboration experience. Originally founded in 2011, the livestreaming service was acquired by Amazon in 2014. Given Diversified’s history with both Amazon and Twitch, expanding the partnership with this new project was a natural progression. 

Located on Manhattan’s Park Avenue, the new Twitch HQ 2.0 spans two floors. The 19th floor hosts four huddle rooms, two standard conference rooms and the All-Hands event space. The 20th floor is home to seven additional huddle spaces, three conference rooms as well as the executive board room. “The AV is the first thing you see,” continued noted Greg Deye, Twitch’s real estate project manager. “Twitch streaming on the monitors in the lobby, and as you get up to floors 19 and 20, you’re immersed into the Twitch culture.” The goal was to not only make the technology invisible, but to completely integrate it into the environment, both in appearance and functionality. 

The project involved extensive collaboration between Twitch, Diversified and a few key manufacturers who offer a broad range of solutions including AV-over-IP infrastructure, remote system management and uniform interfaces for users. The team worked closely with Twitch to deliver multiple iterations of the AV design to encompass recent evolutions in AV and IT technology to meet their goals. This included more user-friendly interfaces and enabling live, “white glove” remote support across all corporate locations. 

Working on the project during the pandemic posed challenges but didn’t impede progress with the general contractor coordinating back to the team on issues via live video walk-throughs of the facility. The entire team was eventually allowed on-site for a week of commissioning, testing and provisioning before the facility went live. Today, Twitch’s HQ 2.0 provides end-users with a uniform and simplified user experience and the collaboration services team with the flexibility and data to better understand, connect and serve their growing business. 

Oregon Public Broadcasting

Oregon Public Broadcasting

Modernizing and Standardizing Oregon’s Public Broadcasting in a Renovated Production Space

When Oregon Public Broadcasting (OPB) was looking to update, modernize and standardize their radio and television broadcast platforms, they turned to Diversified. Their goal was to bring to life a production space that drives listener loyalty through genuine, thoughtful and useful content for the community, and the final product needed to reflect careful stewardship of listener and viewer funds.

Diversified was engaged early in the project for conceptual and detail design phase. The project was a build in place, meaning OPB still needed to use their facilities while the updates were being made. This necessitated some orchestration but Diversified managed to deliver all updates while keeping everyone on air. Updated spaces include green rooms used for visitors and talent, voiceover booths, studio sound booths, radio production, sound design production, interview and control rooms, music service rooms, video editing rooms, finish edit bays and an engineering and IT shop.

A multimedia studio became the cornerstone of the new facility due to its ability to be configured to support dynamic live productions. Several audio control rooms were designed around an audio console with 32 faders and 32+ input capacity that provides seamless integration with Pro Tools. This provides multi-tracking capability and presents a standardized surface for audio control and front of house. The production control rooms were built to be incredibly adaptable, encouraging productions ranging from small, quick-turnaround projects with minimal staffing, to more complex setups with a dedicated director, TD, graphics and prompter operator. Lastly, Diversified consolidated all of OPB’s technical systems into the Tech Core. It includes three new facility-wide systems: a redesign and expansion of the existing television intercom system, as well as a KVM switching matrix and fiber backbone for signal distribution.

Not to be forgotten are the public-facing spaces. The lobby was outfitted with a large video wall for easy sign in and communication with reception personnel. Public flex spaces are used for staff meetings, presentations, volunteer events and streaming video conferences. Ultimately, the redesigned building became a highly reliable space that carries the ability to expand and scale.


National Association of Broadcasters

New Headquarters Designed to Impress & Enhance NAB’s Mission of Innovation and Advocacy

When the National Association of Broadcasters (NAB) decided to build its new headquarters on a high-traffic corner of Washington DC’s South Capitol Street, the premier trade association seized the opportunity to make a strong statement about the key role of television, radio and new media in the 21st Century. Supporting its mission of advocacy, education and innovation, NAB integrated more than 200 displays in nearly every space to bring the history and future of the industry to life.

According to NAB Vice President Michael Tow, the new location was chosen to “plant the flag” for heightened visibility of the broadcast industry among policymakers, members and other stakeholders. Diversified and audio visual consultant Miller, Beam and Paganelli, were engaged to help NAB to create an HQ that Tow said truly “wows.” “I think NAB and this project showcases the fact that the technology and the architecture can be married together. That you can have a space that embraces the technology and make it look like it’s a part of the building,” added John Paganelli, principal, Miller, Beam & Paganelli.

After stepping out of the elevator into the 10th floor lobby, guests and colleagues are greeted by technology they likely have never seen before: a transparent LG OLED video wall that allows viewers to literally see through video messaging and TV content to the extraordinary view of the nation’s capital. “It’s really impactful, it creates a statement and a good environment for guests to visit,” noted Michael Burnstein, Northeast Vice President, Diversified.

NAB occupies six floors in total. Nearly every area and room has been updated with LG digital displays and video walls. The technology at NAB’s new headquarters is leaps and bounds beyond what was used for decades at its previous building and far ahead of other trade associations in town. “Being the Nation’s premiere association for broadcasters, we wanted to be sure that we were showcasing new technologies in the marketplace,” said Michelle Lehman, Chief of Staff, NAB. Even more importantly, it aids the organization in their mission to connect with district citizenry and meaningfully affect broadcasting legislation for years to come.

NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network,, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.

Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 


Sports Video Group (SVG) News 

Ice-Projection Pregame 

Passion City Church | 515

Passion City Church | 515

AV Installation for a Lasting, Dynamic Worship Experience

Born of the Passion Movement, a decades-old movement among young adults aged 18-25, what began with a stirring in the hearts of Louie and Shelley Giglio has grown to become a culture-shaping church where Jesus is the lead story told through AV installation for a lasting, dynamic worship experience. In addition to their locations in the Atlanta and Washington, DC metro areas, Passion City is part of an organization also behind the present-day Passion Conferences and Six Steps recording label. Songs and messages created out of this movement have impacted people all over the world.

Diversified was engaged to help Passion establish their first permanent gathering site at 515 Garson Drive in Atlanta, GA. During the design and build of the facility, the church team was busy holding conferences and worship events many time zones away. Diversified coordinated design reviews and other communications with their schedule so that when the facility was being constructed, they were confident that the systems fit into a well-defined and documented design.

Located in the heart of Atlanta’s Buckhead neighborhood, the technology systems were expected to match the “world-class” experiences that Passion is known for and the results became a trend setter for the larger Christian church world. Diversified’s scope in this original facility included the video system, a unique 3:1 aspect ratio projection screen utilizing edge blended Barco projectors on a 39’ x 13’ screen centered above the stage that quickly became an example many other churches around the world patterned their spaces after, a production matrix intercom, as well as overall project management of all technical trades involved in building the facility.

Fast forward to today and Diversified is still trusted by Passion City Church with AV installation for an elevated worship experience all these years later to keep the presentation fresh and relevant, working alongside the church’s talented creatives to enable their dreams with the best current tools and workflows. Diversified has recently assisted Passion with a rehang of the existing loudspeaker system, incorporating outfill arrays to improve the audio experience in conjunction with the recent conversion of seating from flat floor to a stadium seating design. Diversified has also been intimately connected to their transition from projection to LED video walls, assisting with both the panels themselves as well as the addition of video servers and canvas management to their workflow. Additionally, Diversified assisted the church’s team in the transition of the original broadcast cameras to new Panasonic cinema cameras, elevating the content broadcast to the world from this facility to an entirely new level of quality and inspiration.

Long-term relationships are at the foundation of everything Diversified is about. It is an honor to continue to be welcomed into the decision-making circle of world changers like Passion City Church as they use their gifts to impact their city and the world.

See it in action!


Eastern Hills Community Church

Eastern Hills Community Church

Delivering an Award-Winning, High-Impact Church AV System on a Firm Budget and Aggressive Timeline

Diversified was approached by Eastern Hills Community Church in late January to fully transform their lighting and video systems in time for Easter – less than 3 months away! As the final phase of a 3 year long upgrade, the primary goals of the church AV system were to create a multi-layered modern theatrical lighting system with high color saturation that would be capable of a variety of looks and feels from the same design, alongside a center LED wall as a digital canvas to replace a 55” flat panel TV during teaching and repositioned IMAG side screens.

“The difference with Diversified’s process and team…fast, efficient and excellent. So good.”
Phil EuBank, Senior Pastor

So with a firm budget and aggressive timeline, the Diversified team went to work creating a design concept that would meet the church’s creative requirements.

The lighting system is centered around LED wash and spot fixtures for key light and stage design. Every fixture’s output can be repositioned from the console, easily enabling a variety of stage configurations as well as minimizing the total number of required fixtures. This allows for a smaller quantity of higher quality fixtures than would otherwise be possible.

The center digital canvas display is ground supported LED panels with processing and a media server that provides content to the screen, controlled by the church’s console. Diversified even added a “video cross” comprised of 7 LED panels as installation neared completion to help maintain focus on the crucial symbol but in a modern and fresh way. Its digital content flexibility enables the cross to match any stage design and has made it a favorite component of the finished system.

Successfully transitioning the room from the old, worn out system to the new one ahead of schedule, the Diversified team was able to give the church staff 2 extra days for training and programming to prepare for the first services with the new system.

The project received the WFX 2019 Solomon Award for Best Design and Installation of Video Display or Lighting Design (801 – 2,000 seats) and the church’s leadership team highly praised the system’s impact on their worship environment, as well as the fact that it didn’t come alongside any debt.

Learn more about our House of Worship experience >

Eastern Hills Community Church in the Media

2019 WFX Solomon Award for Best Design and Installation of Video Display or Lighting Design

Hudson Yards

Hudson Yards

Digital Media Consulting Delivers a First-to-New-York Observation Deck Experience

Hudson Yards is unlike anything built before—a living, breathing neighborhood that features first-to-New-York experiences. One of the most memorable, the Observation Deck, takes visitors on an experiential journey that celebrates the thrill of the Hudson Yards transformation from a busy rail yard to a magnificent “Future City.” The owner and the architect/design firm planned a fully immersive audio/video/lighting creative journey from the entry level at 30 Hudson Yards to the rooftop Observation Deck on the 67th floor.

They engaged Diversified’s digital media consulting services to engineer their vision and provide the design development package and bill of materials for equipment and services. Diversified began the project by participating in programming meetings to further understand the desired solution, AV/IT infrastructures, physical facility ergonomics, values and practices. Next followed a discussion about what was programmatically and technically necessary to support the desired experience on the 4th, 5th, 67th, and 68th floors along with the shuttle elevators and roof-deck. Diversified’s digital media consulting analysis included research and recommendation of: the type of exhibit systems best suited for each exhibit element; alternate and innovative technologies to achieve the desired design solution for exhibits and the overall budgetary goals; and, a content management system (CMS) to ensure seamless integration into the exhibit systems and meet the individual needs of each exhibit space.

Once the equipment and space requirements were determined, Diversified proceeded with the development of space planning. The detailed design included any accommodations related to the elements in scope, including location and dimensions of all equipment racks, consoles and other technical equipment; system conduit, cable tray, riser, and cabling requirements; low and high voltage accommodation drawings including signal group separation and grounding requirements; electrical and heat loading requirements and preliminary equipment lists and refined budgets.

The design development package brings the owner’s vision for the Observation Deck to life and makes it one step closer to becoming a first-to-New-York experience.

MetLife Stadium

MetLife Stadium

Largest Tripleplay Solution to Date Elevates Experience for Ownership and Fans Alike

When MetLife Stadium, home of the NFL’s New York Giants and New York Jets, sought to replace its aging IPTV system, Diversified was engaged to help. As one of the sports industry’s top technology solution providers, Diversified was charged with delivering the largest Tripleplay solution implementation to date with respect to the number of display locations in one venue and it had to be done within a tight timeline of only eight weeks.

Ultimately, the client’s goal was to successfully move from Cisco’s StadiumVision to TriplePlay, a leading solution provider for secure and encrypted IPTV, video streaming and digital signage. This upgrade provided enhanced user control, performance and an elevated experience for the stadium’s fans. Additionally, the project encompassed high-visibility involvement from the Jets and Giants ownership.

Diversified designed, installed and configured the TriplePlay IPTV system, bringing online more than 2,100 HD displays throughout the stadium including team locker rooms, the press room, VIP owner suites, lounges, concession stands and more. Each display has the ability to provide a unique fan experience and receive more than 70 channels of cable and broadcast TV programming along with custom in-stadium channels. Additionally, upgraded Crestron and Cisco IP phone control systems were provided for the owner suites for an enhanced experience across the board.

Through strong, effective communication with both the client and key project partners, Diversified was able to deliver within the aggressive eight week timeline and debut the new system before the stadium’s pre-season kick-off. The newly deployed TriplePlay platform has been showcased for numerous professional football games as well as other high-profile events such as the Rolling Stones concert and Real Madrid MLS games.

JLL Aon Center

Jones Lange Lasalle Aon Center

LED Lobby Space Renovation Creates Stunning Visual Experience in this Famous Chicago Skyscraper

When the Aon Center, one of Chicago’s most famous and recognizable buildings, began a full atrium and LED lobby space renovation, they knew they needed to ‘WOW’ those who saw the space after the renovations were complete. The real estate developer, Jones Lang LaSalle (JLL), was looking for a way to make the space not only more inviting and brighter, but also cutting-edge. With that in mind, Diversified and NanoLumens came to the table with a display solution that was not only easy to update, but also designed to support easy maintenance. Not to mention, it was much more affordable in comparison to other visual display solutions previously considered. A combination that simply couldn’t be beat.

The solution features two enormous LED displays that create a floor-to-ceiling digital wall that invites tenants and guests to experience stunning Chicago-themed visuals on a massive scale. With such a large space, there was no question the use of LED technology was the way to go. A projection system would have been expensive and massively complicated, while a traditional multi-panel video wall could not compete with LED’s seamless presentation capabilities and low weight and power requirements. The two 42’W x 10’H 4mm pixel-pitch displays measure a total of 840 square-feet and show five three-minute videos on a constant loop, creating a truly immersive experience. Additionally, JLL wanted to maintain the display themselves for long-term performance and immediate troubleshooting. So, they purchased extra Nixels and had associates learn how to install them. If any individual pixel or Nixel has an issue, it can be swapped out for a new one in minutes rather than days or weeks.

For tenants, visitors and even passersby, this massive installation breathes life into the Aon Center’s lobby space renovation. JLL couldn’t have been happier with the overall aesthetic and ease-of-use of the solution provided and look forward to the opportunities the attraction will provide their building for years to come.