Petersham RSL Club

Petersham Returned and Services League Club (RSL)

After a Century of Tradition Petersham Enters a New Era with Overhauled Technical Capabilities

Founded in 1924, the Petersham RSL Club has been a community hub providing entertainment and a social environment for almost 100 years. Nearing its centenary, the club set out on a major redevelopment of its new location where it was to receive a complete redesign and an additional three new residential towers above. This project aimed to provide an elegant and seamlessly low-profile technology integration with high-performance upgrades to ensure it best serviced its growing patron base with special events and premium user experiences well into the future.

Diversified were engaged by the architect as a trusted audio visual technologies consultant in the planning stage, having successfully delivered projects in Sydney with them previously. Through this process Diversified were able to take the intricacies of the project plans, provide expert recommendations, and create a custom fit-for-purpose audio visual integrations design for the RSL to best take advantage of the spaces being built.

Following this consultative process with the RSL, architects, builders and technology partners, the project was put out to tender where Diversified was sought out as the integrator to bring this upgrade to life, ensuring simplicity and user-friendly collaborative capabilities were prioritised to produce a flexible, consistent and scalable solution for the club.

Diversified was able to use its intimate knowledge of the project plans to fit out the new development spaces efficiently and cost effectively, overcoming the logistical and resourcing challenges brought on by the Covid-19 pandemic and a bout of unseasonal flooding in the region.

Flexibility and ease of use were always front of mind for Diversified when designing this solution. High quality and managed Exterity IPTV installations and Samsung Smart Signage displays were used to allow any content to be displayed on any screen throughout. Q-Sys PA/DSP, Shure ULX-D microphones and L-Acoustics installed sound systems were fitted throughout the bar spaces, courtyard, spa, restaurants, function spaces, meeting rooms and entertainment spaces to allow users to plug and play without specialist equipment. Public safety and accessibility were also a high priority as part of Diversified’s design, with a public address/background music network system being paired with a WiFi hearing augmentation system which allows all staff and patrons to be alerted to any important information as necessary.

Since the club’s grand re-opening in mid-2022 it has seen strong patronage and plenty of positive feedback from members, showing Diversified’s flexible and scalable solution has helped set up the RSL to serve its community for many years to come.

Travers Smith

Travers Smith

Utilizing Microsoft Teams to Create Room Standardization for London Law Firm

Diversified has served as trusted AV partner to Travers Smith, a corporate law firm headquartered in London, for several years, maintaining systems at their Snow Hill Office. Travers Smith partnered with us to update several meeting rooms, some of which weren’t yet capable of video conferencing.

In early 2021 David Cassidy, IT Director, Travers Smith sought out Diversified, a Gold Certified Microsoft Partner to standardize their meeting room for use of Microsoft Teams for video conferencing. The new meeting room technology had to be intuitive and offer an identical experience across the variety of rooms sizes, from huddle rooms to boardroom and even the auditorium. After demonstrations of several Microsoft-certified room solutions, the Crestron Flex system and Logitech Rally camera was approved and standardized upon for all rooms. Diversified further collaborated with the Travers Smith building management team to identify and coordinate monitoring and evaluation requirements to compliment the AV upgrades.

The highlight of the project is the auditorium which is now capable of hosting internal and external meetings over Teams. A large, 130” 1.5mm Samsung LED display was installed, upgraded from a ceiling mount projection system. The space also includes multiple 4K cameras which capture participants on a small stage at the front of the room in lecture mode as well as participants at the table when configured for boardroom style meetings. The same Crestron Flex system and interface found in the auditorium, also features in all meeting rooms to provide a truly equal experience, reducing use complexity and giving users the confidence to use the system without needing to rely on technical assistance.

Diversified was able to complete the project during a difficult time given the working restrictions presented by the pandemic compounded by the global chip shortage which extended delivery lead times. As a direct result of the success of this project Diversified continue to support Travers Smith through the technology upgrades, with more projects planned for the future. Furthermore, Diversified continue to provide day to day support and maintenance Assurance, a technical support service for their system and business continuity.



State of the art hybrid workplace solution enables collaborative flexibility

Diversified was engaged by Ausenco, a multinational engineering, procurement, construction management, and operations service provider, to design and install a hybrid workplace solution for their new location in Brisbane. The company required a hybrid workplace solution which would futureproof their ability to collaborate and deliver industry leading solutions to their clients globally.

Diversified worked in consultation with Ausenco to determine their unique hybrid working requirements, ensuring a seamless integration of the latest audio-visual technologies with their existing infrastructure portfolio could be achieved. From this consultation, Diversified were able to design a custom audio-visual solution specifically to meet Ausenco’s needs, comprising of 16 meeting rooms as well as a kitchen and reception area, across two office levels.

For this design, Logitech componentry was used throughout to ensure a smooth user experience for the Ausenco team, taking advantage of the remote, cloud-based monitoring and device management tool Logitech Sync, which makes it easy to support video deployments from a simple browser-based interface. This combination was chosen to provide Ausenco with greater flexibility to work remotely and leverage in-office collaboration.

Used in conjunction with Microsoft Teams, Diversified were able to make good use of Logitech’s ability to ‘work out of the box’, with components such as the Logitech Tap Rally Bar Bundle, Logitech Rally Mic Pod and extension cable, Logitech Scribe Whiteboard Camera, Logitech Tap Scheduler and Logitech Tap Meet Up enabled to just plug in without controllers.

Working closely with builders and contractors onsite, Diversified were able to consult, design, build, manage and deliver the completed project well within the time constraints, in just a matter of weeks, meaning Ausenco were able to experience a smooth transition to their new location with the hybrid workplace infrastructure needed to successfully service their clients in an efficient manner.

Video Case Study


Red Bull Arena

NY Red Bulls

Building a Fully-Weatherized, Hi-Fi Systems for a Major League Soccer Team

Opened in March 2010, the 25,000-seat Red Bull Arena is home to MLS New York Red Bulls and the NJ/NY Gotham FC of the National Women’s Soccer League. It’s the third-largest soccer-specific stadium in the US and the league. Looking for a world-class sound system, Diversified designed and installed a new L-Acoustics A Series loudspeaker system, just ahead of the 2022 MLS season kick-off.

The Red Bulls sought a high-performance, high-impact sound system with higher output and full coverage of seating areas. Working closely with Red Bull Arena Director of Construction John Amorosa, the new system—which utilized the previous system’s cabling infrastructure, saving considerable costs on installation—is designed specifically for enhanced speech intelligibility and music impact. It not only improves the stadium’s sound but also makes it more attractive to touring shows, which can connect to the new speakers and use them for music performances. “That’s a huge factor now for attracting touring shows,” noted John.

The system is controlled and powered by 15 amplified controllers and is flown from the venue’s steel canopy structures and rigged under a tension-fabric curved exterior shell of PTFE fiberglass wraps, utilizing a custom rigging design created by Mountain Productions. The system is fully weatherized to IP standards all of which are critical for a Northeast outdoor venue. That protection extends to the fit and finish of the system, with sealed connector plates, gland nuts and highly durable hardware to meet the rigorous demands of outdoor stadium installations.

The new L-Acoustics A15i sound system, part of a wider sound upgrade also included the installation of a DiGiCo Quantum225 mixing console and new Dante-native DQ-Rack for front of house, will serve the Red Bulls and other venue stakeholders for years to come. “Between how even the coverage is and how musical and impactful the rig sounds, we couldn’t be happier,” shares Red Bull Arena AV Engineer John Nicklas. “Both L-Acoustics and Diversified provided exceptional service and attention to detail. The PA they’ve installed is a total game-changer for us and we’re looking forward to bringing our sports fans a new sonic experience here at Red Bull Arena.”



Unified Infrastructure Creates Exceptional Communication And Collaboration Experience

When Twitch needed to take its operations bi-coastal, adding a second hub in New York City, they contacted Diversified to help deliver a unified infrastructure to create an exceptional communication and collaboration experience. Originally founded in 2011, the livestreaming service was acquired by Amazon in 2014. Given Diversified’s history with both Amazon and Twitch, expanding the partnership with this new project was a natural progression. 

Located on Manhattan’s Park Avenue, the new Twitch HQ 2.0 spans two floors. The 19th floor hosts four huddle rooms, two standard conference rooms and the All-Hands event space. The 20th floor is home to seven additional huddle spaces, three conference rooms as well as the executive board room. “The AV is the first thing you see,” continued noted Greg Deye, Twitch’s real estate project manager. “Twitch streaming on the monitors in the lobby, and as you get up to floors 19 and 20, you’re immersed into the Twitch culture.” The goal was to not only make the technology invisible, but to completely integrate it into the environment, both in appearance and functionality. 

The project involved extensive collaboration between Twitch, Diversified and a few key manufacturers who offer a broad range of solutions including AV-over-IP infrastructure, remote system management and uniform interfaces for users. The team worked closely with Twitch to deliver multiple iterations of the AV design to encompass recent evolutions in AV and IT technology to meet their goals. This included more user-friendly interfaces and enabling live, “white glove” remote support across all corporate locations. 

Working on the project during the pandemic posed challenges but didn’t impede progress with the general contractor coordinating back to the team on issues via live video walk-throughs of the facility. The entire team was eventually allowed on-site for a week of commissioning, testing and provisioning before the facility went live. Today, Twitch’s HQ 2.0 provides end-users with a uniform and simplified user experience and the collaboration services team with the flexibility and data to better understand, connect and serve their growing business. 

Oregon Public Broadcasting

Oregon Public Broadcasting

Modernizing and Standardizing Oregon’s Public Broadcasting in a Renovated Production Space

When Oregon Public Broadcasting (OPB) was looking to update, modernize and standardize their radio and television broadcast platforms, they turned to Diversified. Their goal was to bring to life a production space that drives listener loyalty through genuine, thoughtful and useful content for the community, and the final product needed to reflect careful stewardship of listener and viewer funds.

Diversified was engaged early in the project for conceptual and detail design phase. The project was a build in place, meaning OPB still needed to use their facilities while the updates were being made. This necessitated some orchestration but Diversified managed to deliver all updates while keeping everyone on air. Updated spaces include green rooms used for visitors and talent, voiceover booths, studio sound booths, radio production, sound design production, interview and control rooms, music service rooms, video editing rooms, finish edit bays and an engineering and IT shop.

A multimedia studio became the cornerstone of the new facility due to its ability to be configured to support dynamic live productions. Several audio control rooms were designed around an audio console with 32 faders and 32+ input capacity that provides seamless integration with Pro Tools. This provides multi-tracking capability and presents a standardized surface for audio control and front of house. The production control rooms were built to be incredibly adaptable, encouraging productions ranging from small, quick-turnaround projects with minimal staffing, to more complex setups with a dedicated director, TD, graphics and prompter operator. Lastly, Diversified consolidated all of OPB’s technical systems into the Tech Core. It includes three new facility-wide systems: a redesign and expansion of the existing television intercom system, as well as a KVM switching matrix and fiber backbone for signal distribution.

Not to be forgotten are the public-facing spaces. The lobby was outfitted with a large video wall for easy sign in and communication with reception personnel. Public flex spaces are used for staff meetings, presentations, volunteer events and streaming video conferences. Ultimately, the redesigned building became a highly reliable space that carries the ability to expand and scale.


National Association of Broadcasters

New Headquarters Designed to Impress & Enhance NAB’s Mission of Innovation and Advocacy

When the National Association of Broadcasters (NAB) decided to build its new headquarters on a high-traffic corner of Washington DC’s South Capitol Street, the premier trade association seized the opportunity to make a strong statement about the key role of television, radio and new media in the 21st Century. Supporting its mission of advocacy, education and innovation, NAB integrated more than 200 displays in nearly every space to bring the history and future of the industry to life.

According to NAB Vice President Michael Tow, the new location was chosen to “plant the flag” for heightened visibility of the broadcast industry among policymakers, members and other stakeholders. Diversified and audio visual consultant Miller, Beam and Paganelli, were engaged to help NAB to create an HQ that Tow said truly “wows.” “I think NAB and this project showcases the fact that the technology and the architecture can be married together. That you can have a space that embraces the technology and make it look like it’s a part of the building,” added John Paganelli, principal, Miller, Beam & Paganelli.

After stepping out of the elevator into the 10th floor lobby, guests and colleagues are greeted by technology they likely have never seen before: a transparent LG OLED video wall that allows viewers to literally see through video messaging and TV content to the extraordinary view of the nation’s capital. “It’s really impactful, it creates a statement and a good environment for guests to visit,” noted Michael Burnstein, Northeast Vice President, Diversified.

NAB occupies six floors in total. Nearly every area and room has been updated with LG digital displays and video walls. The technology at NAB’s new headquarters is leaps and bounds beyond what was used for decades at its previous building and far ahead of other trade associations in town. “Being the Nation’s premiere association for broadcasters, we wanted to be sure that we were showcasing new technologies in the marketplace,” said Michelle Lehman, Chief of Staff, NAB. Even more importantly, it aids the organization in their mission to connect with district citizenry and meaningfully affect broadcasting legislation for years to come.

NFL Los Angeles

NFL Los Angeles

New West Coast Headquarters Wows with Immersive and Cloud-Based Media Technologies

Located at Hollywood Park, the NFL’s 450,000 sq ft Los Angeles headquarters delivers 214,000 sq ft of office space and an expansive nearly 75,000 sq feet of studio and studio support space to serve as the home for NFL Network,, NFL RedZone, the NFL app and other departments involved in the league’s media and business operations.

The new West Coast hub was designed to increase productivity and improve workflows for its many media operations. The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build and integrate based on SMPTE ST 2110 standards for media-over-IP production. NFL Media leveraged Diversified’s comprehensive breadth of technology solutions and services, including media and entertainment, AV, digital media and IT to fulfill its modern technology needs throughout the facility.

“Since the launch of NFL Network in 2003, the NFL and its media operations have become a go-to source for news, entertainment and engagement for millions of football fans around the globe,” said David Jurenka, senior vice president of NFL Media and general manager, Los Angeles. “We are thrilled to relocate our operations into a space that puts us closer to the game than ever before and places the NFL at the center of what will be the next great global entertainment destination with the amazing SoFi Stadium in our backyard.”

Completed spaces include collaboration and conference rooms, huddle spaces, cafe, multipurpose room, screening room, IT NOC, innovation lab, five production and one podcast studio, six NFL production and audio control rooms and three portable remote packages with four camera systems, eighteen edit rooms, two audio sweetening and 90 desktop editors and a massive curved videowall in the lobby to welcome all! A whopping 738 displays and 1400 strands of fiber connect it all. And, with more than 258 miles of Cat6A ethernet and Cat5E cabling, NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio but is capable of scaling to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure.

Virginia Tech

Virginia Tech

Players’ Lounge Combines Modern Entertainment with Enhanced Recruiting Technology

The words college football immediately bring to mind stadiums, excitement, fans and probably some tailgating. However, in order to get players prepared to hit the field for the big game, coaches and teams know that it’s just as important to have a place for the players to bond and relax off the field as well.

When the Virginia Tech Football and Athletics Media team wanted to renovate their 7,000 sq. ft. players’ lounge, they turned to longtime partner, Diversified, to deliver a space that would offer student athletes a place to relax and bond with their fellow teammates. Their goal was to provide the atmosphere of a modern entertainment complex with a unique team-centric design that would reinforce the team identity. From gaming systems and a theater to arcade games and pool tables, the finished space offers a sanctuary for players to blow off steam and enjoy team fellowship. The space even features two new LG DVLED all-in-ones used for post-game shows and other presentations. With so many displays throughout the lounge, acoustics were designed and deployed to perfection to ensure that the viewer only heard the audio relative to their specific display and content.

However, the new Sanghani Player Lounge is not only designed with current players in mind. New recruits and their families also frequent the space during campus visits, getting a behind the scenes look at the student athlete environment. In addition to the entertainment-focused lounge area, the renovation also expanded the office areas for Tech’s player personnel and recruiting staff. These areas now include a collaborative conference space within the recruiting office, enabling a more functional virtual recruiting experience.

“The identity of Virginia Tech Football has been built around a blue-collar work ethic and a close-knit family environment,” said Mehul Sanghani, Virginia Tech alum and longtime donor. “We hope that this investment in the player’s lounge and our recruiting infrastructure creates an environment for our former players to come back and reinforce that identity, our current players to build the bonds that make that family environment tangible and attract future elite Hokies that want to be a part of continuing that legacy.”

Climate Pledge Arena

Climate Pledge Arena

Making a Splash With Unforgettable Fan Experience as Kraken Is Released for the First Time at New Arena

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena teamed up with Diversified to deliver arena sports and entertainment technologies, including ice projection technology, that amplify the excitement and fan experience as the Kraken was released to a city of new fans. “This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, Diversified project manager, commented. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.” 

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to immerse fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies. 

The entire experience is driven by the production control room, which is based on 1080p 60-fps workflows—its core a Ross Acuity 3M/E switcher with XPression graphics and XPression Clips server. Adder’s Infinity Series enables KVM anywhere in the facility on the production team’s converged network. Productions are anchored by a total of twenty in-venue cameras to deliver excitement from every angle. Outside the control room, Diversified delivered all of the facility’s sound and audio technology, cloud-based IPTV systems throughout the arena and exterior plaza and outdoor displays to keep fans engaged as they move about the venue.  

Still, the undisputed fan favorite is the pregame ice projection technology that builds excitement and anticipation before puck drop. While systems integrations present their typical challenges including working around other trades, supply chain delays and condensed timelines, finishing the ice-projection system added a new layer of complexity since the testing had to be completed with the arena in total darkness.  

Using Barco’s 45,000-ANSI-lumen projectors and the two dual-sided, triangular-shaped videoboards, fans are immersed in an ominous and electrifying pregame intro, bringing them from the depths of the ocean to the heights of the Seattle skyline before revealing a larger-than-life Kraken wall projection via the 16’x9’ projectors as the players take the ice and the game begins. 


Sports Video Group (SVG) News 

Ice-Projection Pregame