Park Hotels & Resorts

Park Hotels & Resorts

Digital Signage and Workplace Collaboration Technology for New Hotel Brand Headquarters

When one of Hilton Worldwide’s spinoff brands, Park Hotels & Resorts, decided to move its headquarters to a larger facility, they enlisted Diversified to provide audio visual systems design and installation services. The project, located on Tysons Boulevard in McLean, VA, consisted of wall-mounted LCD displays in the elevator lobby, huddle rooms, conference rooms, executive room, war room, reception and coffee bar, café, and boardroom with both digital signage and workplace collaboration technology.

In the elevator lobby, a 43” LCD display showcases playback of digital signage content via a media player located behind the display. The huddle rooms support content sharing from an HDMI input at the table or through a wirelessly connecting laptop, as well as audio conferencing and web conferencing capabilities. In the conference room, executive room, and war rooms, large format displays provide the same capabilities with an additional functionality of program audio playback from built-in speakers and audio-conferencing playback from a speakerphone.

The reception and coffee bar media wall is mounted inside a bookcase using a swingarm mount, and with source selection, channel selection and volume control from the cable tuner IR remote, supports either playback of cable TV or digital signage. The displays in the café are mounted back-to-back within custom-built furniture and have the capability of playing audio from ceiling speakers over the café area as well as auxiliary audio from ceiling speakers using a Bluetooth connection.

Finally, workplace collaboration technology in the boardroom boasts a 98” display for presentations and web conferencing, with the added capability to support video conferencing using software-based applications on a local PC or auxiliary laptop. Diversified also provided a wallmounted PTZ camera for web-conferencing from a USB-connected PC.

Diversified helped Park Hotel & Resorts to transform its new space into a modern facility consistent with their brand of luxury, upscale hospitality experiences.

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Hyatt House

Hyatt House

Audio Visual and Telecom Systems for New Oceanfront Hyatt House Hotel

Crestline Hotels & Resorts opened Hyatt House Virginia Beach/Oceanfront hotel in April 2017. Diversified provided AV and telecom systems for the oceanfront, 19-story, 156-room hotel, the first Hyatt-branded hotel in Virginia Beach. Located on the oceanfront at 2705 Atlantic Avenue, the property lies in close proximity to the Virginia Beach Convention Center, Virginia Beach and Norfolk military installations, and Virginia Beach Town Center.

Diversified was brought on to develop and implement the technology needs for the Hyatt House. The integrated audio visual systems consist of public displays, guest room televisions, presentation systems and a centralized distributed background music system. Working as a subcontractor to Armada Hoffler, Diversified provided turnkey delivery of the specified audio visual systems to include: product, installation,configuration, software programming, testing, performance verification, final documentation and user training.

Major parts of the installation to note include a 109” tensioned advantage electrol motorized ceiling-recessed projection screen along with a 6000lm multimedia projector in the hotel gathering room. Additionally, Diversified installed more than 60 two-way shallow ceiling speakers throughout and many of the public AV systems are controlled by Q-Sys touchscreen PoE controllers, either table or wall-mounted. All 156 guest rooms received 49” LG displays and those with living rooms were equipped with an additional 55” display in the living area. Additional displays were provided throughout in the lobby, lounge and fitness center areas.

Diversified also provided an operable end to end structured cabling system.This included furnishing and installing cable, supports, inner-duct, racks, cabinets, termination components, ancillary equipment, testing, and labeling and documentation of cables and connectors.




Providing an Unsurpassed Visual Impact with
Larger-Than-Life Digital Content in Times Square

This spectacular 25,000+ square-foot HD digital billboard spans the Broadway facade of the Marriott Marquis Hotel in the heart of New York City’s Times Square. The mammoth, football field-length Mitsubishi screen, the feature element of the renovation and expansion of retail space at the hotel, provides vibrant, crystal-clear images for unsurpassed visual impact.

Mitsubishi selected Diversified’s Digital Media Group (DMG) to design, furnish and install the content management and monitoring systems for the display as well as provide ongoing content management and support services.

The solution involved creating multiple display options, and has the capability to fill the entire screen with a single advertiser’s images; display pictures from multiple advertisers/tenants  simultaneously; and support live events as needed.

The Diversified project team conducted a thorough evaluation and discovery of Mitsubishi’s proposal requests and requirements. Working in tandem with Diversified’s experts in digital signage, stadium LED, broadcast, content creation and managed services, the team developed and executed a robust, flexible solution to meet the client’s needs. Utilizing YCD  multimedia software as the playback platform, this system also included interactive capabilities.

For the billboard’s first full-screen client, Google, Diversified supported bringing live interactive games to the display. The high-impact Vornado-Marriott LED display is a conceptually unified, customizable digital canvas for retail branding and advertising. Diversified’s fluid content management and monitoring system allows  tne or more advertisers to promote brands on the largest single LCD screen in North America, a breathtaking focal point for the more than 300,000 pedestrians who pass through Times Square each day.


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