Park Hotels & Resorts

Digital Signage and Workplace Collaboration Technology for New Hotel Brand Headquarters

When one of Hilton Worldwide’s spinoff brands, Park Hotels & Resorts, decided to move its headquarters to a larger facility, they enlisted Diversified to provide audio visual systems design and installation services. The project, located on Tysons Boulevard in McLean, VA, consisted of wall-mounted LCD displays in the elevator lobby, huddle rooms, conference rooms, executive room, war room, reception and coffee bar, café, and boardroom with both digital signage and workplace collaboration technology.

In the elevator lobby, a 43” LCD display showcases playback of digital signage content via a media player located behind the display. The huddle rooms support content sharing from an HDMI input at the table or through a wirelessly connecting laptop, as well as audio conferencing and web conferencing capabilities. In the conference room, executive room, and war rooms, large format displays provide the same capabilities with an additional functionality of program audio playback from built-in speakers and audio-conferencing playback from a speakerphone.

The reception and coffee bar media wall is mounted inside a bookcase using a swingarm mount, and with source selection, channel selection and volume control from the cable tuner IR remote, supports either playback of cable TV or digital signage. The displays in the café are mounted back-to-back within custom-built furniture and have the capability of playing audio from ceiling speakers over the café area as well as auxiliary audio from ceiling speakers using a Bluetooth connection.

Finally, workplace collaboration technology in the boardroom boasts a 98” display for presentations and web conferencing, with the added capability to support video conferencing using software-based applications on a local PC or auxiliary laptop. Diversified also provided a wallmounted PTZ camera for web-conferencing from a USB-connected PC.

Diversified helped Park Hotel & Resorts to transform its new space into a modern facility consistent with their brand of luxury, upscale hospitality experiences.

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