Media production is undergoing a tectonic shift.
If you’re not designing for greater flexibility and efficiency, you’re already behind. The pace of content production is accelerating, yet even well-established media organizations are still grappling with outdated technology and processes. So, how do you modernize and spark explosive growth with the right mix of functionality, automation and security to expand your market reach effectively?
Our clients are tackling this complex puzzle daily, and we’ve got a groundbreaking solution to fast-track their journey into the future. The missing piece of the puzzle? Intelligent Orchestration.
Imagine managing your entire production environment from a single pane of glass. Intelligent Orchestration achieves the trifecta of unifying the user, service, and cost management across production environments, regardless of where your infrastructure resides.
With the ability to efficiently handle a decentralized infrastructure, these sophisticated multi-vendor media production environments provide the flexibility, control and security needed to excel in a new era.
3 Distinguishing Drivers Behind Innovation & Intelligent Orchestration
The reality is that the industry has been migrating away from traditional, rigid production control rooms to more agile, cloud-based environments for years. It’s not just their decision to migrate but the strategies and solutions they use to achieve this that can make or break a successful cloud-based environment.
“We are moving all of the production capabilities that we possibly can into a cloud environment. That provides the greatest flexibility for end users and maximizes their resources. We’re also growing our cloud expertise and development team to move towards a true DevOps culture. And we’re doing that because software is the future.” - Steve Southern, Director of Innovation Development, Diversified
Hardware is taking a backseat to the software that drives these environments. It’s the future, with capabilities to support intelligent, virtualized production. By transitioning production to the cloud, media organizations will be able to maximize resources and create the kind of flexibility that today they only dream about.
But Diversified didn’t just want to make this dream a reality for clients. It needed to be something that let them operate without boundaries. Our Intelligent Orchestration solution is the result of understanding industry trends, emerging technologies and client pain points to:
- Unlock new levels of flexibility in the cloud without boundaries
- Ensure that your data is protected and secured
- Be dependable and meet the evolving needs of the market–before it even hits the market
Let’s dive a bit deeper into each.
1. Unlocking Flexibility at Scale in the Cloud
Intelligent orchestration is unparallelled in speed and efficiency for content creation and workflows. But let’s take it a step further. What if you could spin up and spin down production environments in a matter of minutes?
Imagine the content that can be created and published with flexibility and scale like that. When independent content creators can develop content on smaller budgets with speed, large scale operations shouldn’t just be keeping up, they should be leaving them in the dust.
“The Change is not a technical change or an infrastructure change, it’s a fundamental change to the way we work. A big part of what we’ve been striving to do with our vendor partners and our clients is digitize the process of engaging in projects. What we are building with our clients is more adaptable content centers as opposed to fixed facilities so that we change the paradigm from transactional needs to business growth partnerships. It’s a journey that we create together to expand market reach and constantly solve for business needs and outcomes.” Jared Timmins, Sr. Vice President Media Innovation, Diversified
2. Safeguarding Security & Partnering for Innovation
Transitioning to cloud-based production is not without its challenges. While it may be an uphill climb, the view from the top is worth the effort. Take security for example. As production environments move from offline, air-gapped systems to cloud-connected infrastructures, ensuring robust security measures is as complex as it is critical. Diversified is partnering with trusted security firms and implementing comprehensive monitoring and compliance frameworks to keep data safe.
“One of the big things we have to worry about is security. Some of the media networks we’re familiar with have been offline, air gapped systems for years. Now we’re bringing these things to the cloud environment and helping with the automation in deployment, and we have to make sure we do that in a secure way.
For example, we have to patch these environments. You can no longer install a device and forget about it for two years until you do an upgrade. So there’s a lot of behind the scenes work that we’re doing to build an enterprise grade infrastructure to make sure we scale with security built in, while also accounting for cost so that clients can scale up and scale down as they need to.” - Dustin Provorse, Innovation DevOps Architect, Diversified
Moving to the cloud also impacts how products and services that have traditionally played well together interact. Diversified is working closely with key vendors to develop and integrate their offerings as microservices, to ensure more effective access to their products and services in the cloud. Together, we’re leveraging APIs to automate and streamline the deployment and management of production environments. This ensures users can easily scale resources and configure setups according to their specific needs.
3. Putting Intelligent Orchestration to the Test
“Clients will often say they want to build a state-of-the-art facility. But ‘state-of-the-art' is a moment in time. As soon as you build that facility, it’s already out of date. The difference in our approach with Intelligent Orchestration, which will radically change the way the business works, is that it can constantly change – and must constantly change.” Steve Stubelt, Sr. Vice President, Media Sales, Diversified
We built a team of innovation experts at Diversified and across our most trusted partners. As gaps were identified, we invested in the best talent out there. When the time was right and we were confident we had a winning solution in-hand, it was time to put it to the test.
Some of our clients are already piloting this new technology, putting it through the wringer with their daily operations and can attest to the transformation it brings. By putting it in the hands of those who will truly put it to the test, we’re ensuring solutions developed for broader use are practical and meet the actual needs of the industry.
The goal is to provide a seamless, unified platform that manages the entire media supply chain, from production to distribution.
The Smart Approach to Intelligent Orchestration
As the production industry continues to evolve, embracing cloud-based, decentralized production environments is no longer just an option. It’s a necessity.
Our goal is to create a proactive approach with solutions that leverage the latest emerging technology and are expansive from every angle to transform what’s possible for our clients. By prioritizing flexibility, efficiency and security, we are looking forward to partnering with our clients to set new standards for modern production.
The message is clear: the future of production is in the cloud, and the time to adapt is now. Our commitment to innovation ensures that our clients will not only keep pace with this evolution but lead it. Contact us if you’d like to chat about how our team can help you with your digital transformation.