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Stasis is Not an Option: Now’s The Time To Adapt And Find The New Models We Need To Thrive

July 22, 2024

In the Media, Media & Entertainment, EMEA, SMPTE ST 2110

Social media has hosted the most-watched interviews recently, proving that digital transformation is essential for legacy media to stay relevant. MrBeast's success on YouTube, building a vast following and multiple business ventures, exemplifies the potential of digital models. Traditional media must redefine their operations to avoid obsolescence, as seen with Kodak's downfall.
 
In the rapidly evolving digital landscape, traditional media companies must adapt to remain competitive. Jared Timmins and Tom Carlisle of Diversified highlight the necessity of embracing decentralized infrastructure and operator-centric orchestration.
 
Decentralized production environments offer faster setup, increased flexibility, cost efficiency, and scalability. This shift allows global collaboration and efficient operations across time zones. The ongoing streaming wars demand agility in content creation and distribution, making experimentation with business models crucial.
 
Operator-centric orchestration streamlines workflows, enhancing efficiency and fostering innovation. By adopting modern infrastructures, media companies can thrive, ensuring their continued relevance and success in a digital world.
 
Read the full article here.

About Diversified

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together, and keep them coming back.

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