Utilising Technology to Transform the Fan Experience & Create New Commercial Opportunities

Francis Williams, Diversified Technical Director joined the panel at SVB Live, Dublin and shared insights into the ongoing challenge for sports venues to modernise and meet fan expectations, especially around technology. The discussion emphasised the difficulty of balancing return on investment (ROI) with the need for innovation.

The conversation highlighted the importance of foundational infrastructure like Wi-Fi, which serves as an enabler for other technological innovations. Without this, venues cannot fully embark on the journey towards digital transformation or reap its commercial benefits.

Francis also discussed the importance of meeting the evolving expectations of younger audiences, who demand memorable experiences in return for their spending. Balancing these expectations with budget constraints is crucial, as failing to deliver engaging experiences can have long-term consequences for fan loyalty and revenue.