News & Media

Diversified Helps the World’s Most Famous Building Reimagine the Guest Journey

August 23, 2018

Digital Signage, Audio Visual

Diversified Helps the World’s Most Famous Building Reimagine the Guest Journey

The Empire State Building holds ribbon cutting ceremony to celebrate a new guest experience.

—Diversified, a leading global technology solutions provider, announces its participation in yesterday’s Ribbon Cutting Ceremony for the grand opening of the new Empire State Building (ESB) entrance and grand lobby. Based on input received from more than four million guests who visit the Observatories every year, the ESB has been completely redesigned with the latest technology to include interactive exhibits and multi-cultural content to enhance the visitor experience.

Engaged in the project for more than a year, Diversified was determined to provide the ESB with the most advanced audio-visual technology available to help them reach their goal. This process included setting up a live demo lab with displays that covered multiple LED pitches, large format LCDs and projectors for projection mapping and blending. Everything seen in the new exhibits was mocked up and tested in the demo lab before fabrication to ensure seamless integration and the best user experience possible.

“Diversified is honored to have been awarded the opportunity to deliver upgraded technology solutions for this truly iconic building,” said Fred D’Alessandro, Founder and CEO of Diversified. “Having grown up visiting the Observatories and experiencing what the ESB has offered its guests for decades, I am humbled and proud that our great team was part of creating new experiences for the next generation of ESB Guests.”

In addition to designing, installing and integrating best-in-class equipment for the new interactive exhibits, the Diversified team built in resiliency and redundancy for the entire critical path of the video system. If for any reason a device in the signal path were to fail, the system will automatically switch to a backup and continue to playout content with no interruption to the experience of exhibit viewers. Furthermore, all units are designed with serviceability in mind to minimize downtime.

Yesterday, all partners involved in the redesign project gathered to celebrate their success and share it with the media. Soon, the doors of the ESB open to the public, and the vision, planning and execution of this new Guest experience will finally come to life.

About Diversified

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together, and keep them coming back.

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