News & Media

Diversified Plants Roots in India, Major International Growth Market

December 02, 2021

Company Updates, Global

With four years of experience serving clients in India, the company is taking service delivery to the next level with an office and local team.

Diversified, a leading global technology solutions provider, has announced the official opening of its office in Bangalore, India and the appointment of John Masters as India Country Director. Having established itself as an international player more than five years ago, this milestone is yet another step the company has taken to meet the growing needs of its global clients and deliver the standards they’re known for in the Americas, EMEA and other areas of the APAC region.

“India has become the third largest pro-AV market in the world and is the fasting-growing economy in the APAC region,” commented Masters, who joined Diversified back in July. “Diversified is uniquely positioned—with the strength of our existing APAC presence and the breadth of our services in not just AV but broadcast, security and IT as well—to be a true technology partner to the global organizations entering this market at a rapid pace.”

In fact, the company has been delivering a variety of technology solutions for companies in APAC since 2016 when it opened its first office outside the U.S. in Seoul, Korea. Today, India marks the company’s sixth legal holding in APAC with additional presence in Japan, Singapore, Hong Kong and Australia.

“Most, if not all of the multinational and global enterprises we work with have expressed the need for a technology solutions provider with a real presence in India,” adds Kevin Collins, president of Diversified, overseeing all international business activities. “With the addition of this office and John on our team, I see us not only meeting those immediate needs but taking it even further to provide the global technology standards, high quality delivery and reliable managed services those clients need to be successful abroad.”

Since John’s appointment earlier this year, he has begun to grow the local team including the appointment of Vijay Lakshmanan as India Operations Manager. Together, John and Vijay will work to set up a true boots-on-the-ground operation to not only deliver local projects but also augment and support workforce constraints and demands of the global Diversified organization.

About Diversified

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together, and keep them coming back.

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