The Danish luxury audio brand Bang & Olufsen is targeting the growing number of hybrid workers with a number of the company’s headphones and Bluetooth products to be certified with Microsoft Teams and Zoom in the coming months. Several of the company’s products are already being used for hybrid work. According to John Howard, Head of Enterprise at Bang & Olufsen, the new certifications coming in 2022 will further improve the product experience and help accelerate Bang & Olufsen’s move into the enterprise business.
“Hybrid workers are moving towards multifunctional high-end audio products that can be used for both work and leisure – and they want to do that without compromising on quality and design. Bang & Olufsen is uniquely placed to fill this hole in the market, and we expect to grow our business over the next couple of years,” said John Howard and continued: “We create long-lasting, beautiful products renowned for their amazing sound, and getting our products certified will only further enhance their audio performance, connectivity, and functionality. The Microsoft Team and Zoom platforms have millions of daily users worldwide and with the certifications Bang & Olufsen will enhance the customer experience.
“We are always trying to find ways to improve the experience no matter if you are using our products for work or leisure,” said John Howard and continued: “However, clear and seamless sound makes a huge difference in the hybrid work environment when you are in an online meeting or simply just want to concentrate and shut all surrounding noises out. By working with industry leading partners, we are able to offer the latest technology and software in our products.”
Enterprise a strategic focus area
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Bang & Olufsen is already partnering with Cisco, and last year they created a premium business headset targeted for hybrid workers. Moreover, Bang & Olufsen partnered with technology company HP to create exceptional audio experiences for the hybrid workspace – among others the newly launched Conferencing System, HP presence.
We absolutely see enterprise as a strategic focus area for us
“We absolutely see enterprise as a strategic focus area for us, and we are already seeing growing interest from companies all over the world, who wants to offer Bang & Olufsen speakers, headphones, and earphones to their employees. We will continue to expand our enterprise portfolio with new products and partnerships to help us grow our business,” said John Howard.