News & Media

New Venue Makes a Splash as Seattle Releases the Kraken

March 21, 2022

Production & Distribution, In the Media, Media & Entertainment

Diversified delivers arena technologies throughout Seattle’s new Climate Pledge Arena for unforgettable fan experience.

After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena partnered with Diversified to deliver arena technologies that would produce a fan experience to amplify the excitement as the Kraken was released in front of a city of new fans.

"It’s one thing for a team to get into a new facility and learn new workflows,” says Brad Fisher, senior account executive at Diversified, "but it’s another thing to build a franchise. What [the Kraken] had to do was monumental.”’

Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to deliver a venue that would immerse the fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies.

“This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, project manager at Diversified says. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.”

Read the full article >

Contact us to learn more about Diversified’s playbook of sports & live events solutions today.

About Diversified

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together, and keep them coming back.

Your New
Experience Awaits