Protecting Corporate Media Assets, How the Cloud Fits into a 1-2-3 Model 

Diversified’s Liz Davis explains cloud media storage models for user-friendly, cost-effective storage solutions  

Cloud media storage has become an integral part of storage solution plans for asset recovery. Due in part to the pandemic, accelerated cloud adoption has been embraced by the enterprise market for some time. Still, organizations require assistance to optimize the protection and storage of their media assets in the event of a disaster, which requires media integrators like Diversified to be fluent in these modern solutions.  

“Even the most basic disaster recovery policies should mandate the need for three copies of every asset, each residing in a different location,” noted Liz Davis, vice president of the Media Workflow Group at Diversified in an AVNetwork article by Carolyn Heinze.  

Previously, the 1-2-3 model looked something like this:  

  1. Store high-resolution files on premise
  2. Store a second copy in a data center on LTO (Linear Tape Open) and
  3. Store a third copy to a preservation and archiving service, such as Iron Mountain. 

Now, Liz suggests that organizations do away with LTO and archiving services for migration to the cloud. Her new cloud media storage model has been updated to look like this:  

  1. Store high-res files locally. Or, they can be directly migrated to the cloud, utilizing VDI for virtual editorial in a cloud environment and eliminating the on-prem Tier 1 from the start.  
  2. Store the second copy in public cloud S3 Hot Storage, and 
  3. Store the third in a separate public cloud provider, in cold, less expensive storage. 

This approach, Liz argues, is more cost-effective than on-prem storage or even off-site LTO. For those that still prefer to keep some assets on-site, Liz recommends a hybrid model where organizations can still take advantage of the cloud.  

Read the full article to gain more insights into how the cloud can be a part of your organization’s media storage solution and how to work with an integrator so the project doesn’t have to be overwhelming.