IN THE MEDIA
Navigating the Evolving Landscape of Cloud and Storage Technologies in Media and Entertainment
Storage Technologies Need to Change to Keep Up With Supply and Demand
In the wake of the COVID-19 pandemic, the media and entertainment industry underwent a rapid transformation, compelling organizations to reevaluate their production strategies. While larger venue productions had stable remote setups, day-to-day operations, especially in news and local shows, needed extensive redesigning due to isolated production crews. The industry nearly ground to a halt, prompting a significant shift toward remote operations supported by software-enabled internet-based interconnects and adaptable remote applications.
Even post-pandemic, the industry embraced this ‘remote mode,’ realizing its efficiency. Cloud technology played a pivotal role, necessitating expansions to support home-based central equipment rooms. Predictions indicate a vast growth in data storage, with over 220 exabytes of data anticipated by 2026. Notably, server and storage spending became leading indicators of the global economy, showing substantial growth, especially in cloud-based services. IDC reported that total revenues in “shared cloud,” “dedicated cloud” and “all-cloud plus non-cloud” reached $39.9B; and overall increases from 2020 for the same period reached over $10B in growth.
In this evolving landscape, strategic planning is essential to avoid vendor lock-in. Future storage solutions must be adaptable, scalable, and capable of accommodating diverse production needs. As the industry marches forward, embracing these advancements and planning for future changes is key to staying competitive and technologically robust.