MarketScale Interviews Diversified’s Tom Spearman & John Melillo
The Convergence of Enterprise Digital Signage and Collaborative Technology
Enterprise digital signage and collaborative technology in meeting rooms are converging to become showcases of a company’s most exciting milestones in content form, driving engagement from staff, reputability in the eyes of clients, and esteem in the eyes of competitors.
Clients are innovating and saying, “We have 60 conference rooms and each one of them have some type of display technology in it. Why don’t we use that to convey corporate messaging?” Clients want to use it as a dynamic digital signage end point so when someone walks in the room, the first thing they see is content about what’s going on inside of the corporation, an announcement about the company’s successes, or content to build morale and client engagement. Clients want to capitalize on the 30 to 90 seconds from when someone first walks in the room before they start a meeting or presentation to when they connect and roll forward with the meeting.
Listen to the podcast for a deeper dive from Diversified’s Tom Spearman, Executive Vice President, and John Melillo, Senior Vice President of Digital Media, as they explain how their worlds are colliding for the better and tangible ways companies are utilizing this intersection of enterprise digital signage and collaborative technology.
Listen to the full discussion below.