Alana Smith

General Counsel

Alana Smith joined Diversified in September of 2021 as Sr. Legal Counsel, managing all legal matters pertaining to the company’s services, vendor partners and contract administration in the US. In her current role as General Counsel, she provides expert legal guidance to the organization, working with both internal and external stakeholders. Alana has over a decade of experience in law and regulatory compliance, leveraging her strong risk analysis skills and meticulous attention to detail to successfully negotiate domestic and international contracts. 

Prior to joining Diversified, Alana served as Director of Legal and Compliance for HB Communications for 13 years. She holds a bachelor’s degree from Sacred Heart University, a JD from Quinnipiac University School of Law, and is a licensed attorney in the State of Connecticut. She’s also a proud member of Commercial Integrator magazine’s 2020 “40 Commercial Integrator Influencers Under 40” class.