Diversified Entrusts Partner Growth with Industry Veteran Anthony Cuellar

Cuellar named SVP, Strategy and Global Alliances to focus on strategic partnerships that deliver innovation and added value for clients.

KENILWORTH, NJ—Diversified, a leading global technology solutions provider, has appointed Anthony Cuellar as Senior Vice President of Strategy and Global Alliances. Having served as Diversified’s Senior Vice President of Global Marketing since 2015, paired with a decades-long industry career in sales and business development, Diversified leadership has entrusted him with the strategic growth of key partner relationships that will drive revenue and increase value for clients worldwide.

“Diversified’s partner ecosystem provides unique advantages to our clients through access to innovation and an unmatched set of capabilities that enable them to achieve their goals,” said Michael Strand, Chief Revenue Officer, Diversified. “Through Anthony’s leadership in developing and launching Diversified’s STAR (Strategy, Trust, Alliance, Revenue) partner program in 2020, these relationships have flourished like never before—despite the challenges of the pandemic. Now, we’re looking to amplify that growth even further, building alliances that will promote the Diversified brand across the globe and into new markets.”

Through years of successfully cultivating strong relationships and co-marketing strategies with Diversified partners, Cuellar was an obvious choice for this new role. Charged with taking today’s partnerships to the next level, he will lead the development and execution of go-to-market strategies for an expanding portfolio of global partners as well as the identification of new opportunities to deliver Diversified’s comprehensive set of technology solutions that drive mutual value and growth for the company, its alliances and its clients.

“The diverse specialties that Diversified offers, paired with our truly global footprint, allows us to deliver innovative, modern technology solutions at scale from a single provider—something no one else in our industry can do,” added Cuellar. “I am excited to take my passion for this unique value proposition and apply it to my new role, working with our alliance partners to further our mission of enabling a digital future and connecting people in ways that enhance how we communicate, collaborate, educate and even entertain—ultimately, in ways that help create memorable experiences to last a lifetime.”

To build upon the marketing foundation that Cuellar was instrumental in building, the company has also selected a new marketing leader. More details will be announced soon.