Live @ ISE
LG OLED Rollup TV
LG featured a signature television that rolls into and out of a base stand—which also serves as a sophisticated sound bar. A demonstration showed that the 65-inch (165 centimeter) screen could disappear completely into the base, extend just part way to display photos, act as a control screen for smart devices, or rise completely for full viewing. See it demonstrated in this video from ISE 2019.