NASDAQ

One-of-a-Kind Corporate Lobby Design
for Digital Signage Projection

As the largest U.S. electronic stock market, NASDAQ is constantly innovating. When the exchange wanted a one-of-a-kind design for its corporate lobby in New York City, Diversified engineers and NASDAQ architects worked together to create a unique digital signage projection system.

The high-resolution, nine-projector system combines front and rear projection techniques on curved surfaces, displaying a variety of client logos and media in the multi-storied NASDAQ lobby space. To complete this cutting-edge design, two projectors utilizing custom software project a vertical scrolling stock ticker on the glass elevator housing running up the center of the lobby.