Comcast Xfinity Flagship Stores
Comcast Creates Experiential Brand Experience in Key Markets
Comcast’s business has grown and expanded rapidly in recent years. When Comcast began expanding with neighborhood retail stores, they engaged Diversified’s Digital Media Group (DMG) to help realize their overall vision for the retail store experience. DMG worked with Comcast and their architects to develop and deploy an immersive and engaging experiential brand experience for clients. With a range of visual displays, interactive experiences and technical functionality tailored to each store’s unique requirements, DMG has designed and deployed digital systems to help reinforce merchandising concepts and support each client’s self-discovery during their store journey. Specific elements include large-format video walls, integrated merchandising displays, and interactive client experiences.
With several hundred neighborhood stores already deployed, DMG now also supports Comcast’s evolution to larger format flagship stores in Philadelphia, Chicago, DC and at the Atlanta Braves SunTrust Park locations. These new stores highlight the XFINITY integrated home product offerings and are designed to encourage consumers to explore the full range of Comcast products and services. For each of these completely custom marquis stores DMG designed and deployed a comprehensive experiential brand experience AV system which includes:
- Direct-view LED displays custom-fitted to integrate with the unique architectural features of each store, such as columns and bulkheads, allowing tailored video and animated elements to change the visual appearance of interior environment
- Whole store takeover functionality allowing all display screens to be periodically taken over with a single, unified message synchronized across the entire store environment.
- Highly immersive virtual reality client experiences showcasing select XFINITY products
- Cinematic showcase areas within the store supporting special events, training and store associate communications
Comcast’s business evolves and prospers, DMG remains engaged and serving as their trusted digital solutions partner