Primerica, an innovative insurance and investment services provider, sought a state-of-the-art facility for the expansion of its TV production capabilities during relocation. This new facility required the ability to adapt to a wide array of programs and editorial content produced each week to a network of more than 90,000 financial leaders. These digital media content distribution systems had to support a variety of formats and resolutions, while live production was set at HD1080i.
The new facility was designed with one goal in mind: to create spaces for Primerica’s content producers to do their best work. With a start-to-finish timeline of less than six months, the design required careful planning. The solution for Primerica’s new facility focused on five main facets: the studios, cameras, control room, audio and editorial and storage. The new facility was designed with two purpose-built studios featuring Hitachi cameras. A 3,000-square-foot traditional TV studio with an more than 40’ cyclorama wall and LED lighting is accompanied by a divisible larger theater, which seats up to 500 studio audience members, named “The Art and Angela Williams Theater.”
An existing production switcher was relocated and the facility core routing and monitor wall infrastructure was expanded. New custom consoles were designed and created specifically for the new control room, which can comfortably house a production staff of twelve. The new control center can be viewed by curious visitors on the official tour, “Imagine,” through a large window.
The relocation allowed for Ethersound digital audio interconnection technology, in which all audio sources, floor boxes and wireless receivers are wired to Ethersound-equipped stage boxes in the central equipment room. The facility also includes six dedicated FCP edit suites that allow access to a new central digital repository, which keeps a year of production online.
