Diversified’s circle D symbol pays homage to where we came from while also representing where we are going. Diversified is an industry disruptor, breaking the cycle—or circle in this case—of what the market has come to expect from a technology solutions provider. The gradient signifies a fluid transition towards a digital future.
Our Brand Guidelines
The Diversified logo has two parts: the circle D symbol (mark) and the name (logotype).
It is preferable to include the tagline alongside the logo, except in rare cases where the logo size is too small for the tagline to be easily readable.
“Create the Unforgettable” conveys a powerful message about Diversified’s commitment to exceptionalism, client satisfaction, innovation, and long-term success.
Primary Colors
The primary colors are the main colors that should be used when creating content for the brand.
They were chosen to reflect and convey the tone and personality of the Diversified brand. To maintain the integrity of the primary brand colors, they should only be reproduced per the specifications outlined here at 100%.
PANTONE 2768 C
CMYK 92 85 51 67
RGB 8 14 43
HEX# 080E2B
PANTONE 2758 C
CMYK 100 95 30 28
RGB 0 30 98
HEX# 001E62
PANTONE 072 C
CMYK 100 99 2 3
RGB 16 6 159
HEX# 10069F
PANTONE 2387 C
CMYK 87 64 0 0
RGB 7 98 200
HEX# 0762C8
PANTONE 2191 C
CMYK 67 20 0 0
RGB 0 171 250
HEX# 00ABFA
Additional Colors
PANTONE 447 C
CMYK 69 60 64 54
RGB 55 58 54
HEX# 373A36
PANTONE 11 C
CMYK 66 57 52 29
RGB 83 86 90
HEX# 53565A
PANTONE 8 C
CMYK 49 39 49 4
RGB 136 139 141
HEX# 888B8D
PANTONE 5 C
CMYK 31 24 25 0
RGB 177 179 179
HEX# B1B3B3
PANTONE 1 C
CMYK 14 10 13 0
RGB 217 217 214
HEX# D9D9D6
We use all weights, especially bold and medium, but keeping in mind that bold should be used for titles and regular for all body copy.
General Guidelines:
About Diversified – Full
At Diversified, we leverage the best in technology and ongoing advisory servicesto transform businesses. Our comprehensive suite of solutions is engineered to help our clients build connections that make a difference – whether by inspiring viewers, engaging associates, motivating audiences, or streamlining and safeguarding operations.
We connect people, technology and experiences, where and when it matters most. Our solutions reach millions every day. Founded in 1993, we’re a global organization serving local needs with associates worldwide. Learn more at onediversified.com and follow us on LinkedIn and Twitter.
