SocialChorus and Diversified Unlock New Ways to Reach Every Associate Through Digital Signage
SocialChorus to offer streamlined content publishing capabilities for digital signage to scale workforce communications
San Francisco — May 21, 2019 — SocialChorus, a global workforce communications platform, today announced it has partnered with Diversified, a leading global technology solutions provider, to deliver new digital signage capabilities for organizations to reach associates across multiple channels. With the new integration, communicators can scale their content strategies and reach their entire workforce around the globe by publishing to digital signs and displays in the workplace.
“Reaching every associate is critical to engage, support and inform the workforce, yet incorporating digital signage as a communications endpoint has not been effective for many organizations because content distribution is cumbersome, often only refreshed once a week with physical USB drives,” said Nicole Alvino, co-founder and chief strategy officer of SocialChorus. “We’re thrilled to be the first workforce communications company to partner with Diversified and deliver true digital signage solutions for our clients.”
Through the partnership, clients now have a fully managed, end-to-end solution that lets them publish content instantly to digital signage on top of existing channels. SocialChorus offers a single platform to publish and create content, and with Content Amplifier, can automatically refresh the relevant content that associates need to see at that moment. Diversified takes care of the distribution, providing a system tailored to fit client needs through its dynamic software, hardware, reporting, maintenance and consulting services to make the experience seamless.
Specific features of the new SocialChorus and Diversified solution include:
- Single source of publishing: Using SocialChorus Program Studio, users can publish once to multiple channels and touchpoints, such as mobile, desktop, email and more in addition to digital signage
- “Plug and play” installation:Simple setup allows users to connect their SocialChorus feed to any digital software, helping to unify and align communications channels and content
- Variety of templates: Several templates provide flexible dimensions for any display, designed specifically for digital signage with the ability to auto-refresh with the latest content or set to auto-play video
- Easy control:Delivers the control to easily place both global- and location-specific content, refreshed regularly so associates receive the most up-to-date messages
On top of the product capabilities, clients also receive enhanced support and easier IT management through the partnership, including access to SocialChorus’ workforce communications experts and Diversified’s global, multi-network of consultants providing digital signage support. Easily incorporating digital signage into their arsenal of communications channels gives clients the ability to reach all workers, including those who are deskless — i.e., not sitting behind a computer screen.
“Digital signage is a powerful, increasingly critical channel for reaching frontline workers who may not have access to other devices while performing their work,” said John Mellilo, Senior Vice President of Diversified’s Digital Media Group. “The combination of SocialChorus’ content creation and publishing capabilities with our digital signage and technology expertise gives clients a comprehensive solution for reaching all associates while creating less work for IT teams through auto-refresh capabilities that get messages out automatically.”