Mentor Graphics,
Automotive Lab

Award-Winning Facility Designed for Display
of Interactive, Cutting-Edge Solutions

Mentor Automotive, a Montor Graphics brand, is a technology leader in vehicle systems engineering and a creator of automotive solutions that span from in-car experience, to connectivity and networking, to subsystems and technology. As a strategy for better showcasing their latest products, Mentor collaborated with Diversified to create Mentor Automotive Lab; a custom-designed facility to test and demonstrate advanced solutions from the Mentor Automotive product portfolio.

To create a unique, immersive, collaborative environment around Mentor’s ‘Road to Innovation’ concept, Diversified was tasked with engaging participants from the moment they enter the Automotive Lab. Diversified delivered on this vision—beginning in the entryway with two 2×1 video wall systems for introductory signage.

From there, the ‘Road to Innovation’ leads into the Demonstration Room, where Mentor gives presentations and visitors engage with content on four, 84″ 4K interactive LCD displays. Another highlight is the custom-built cockpit that includes a simulated car seat positioned in front of an 82″ LCD display. The cockpit system allows Mentor to demonstrate first-hand the benefits of its hardware systems and advanced electronic designs.

Mentor Automotive appreciates the flexibility of the systems design, which enables them to quickly access and demonstrate high-quality content on the fly. If a client expresses interest in the electrical system of an autonomous car, Mentor can immediately access a presentation or a client endorsement video on that very topic. Overall, the system is extremely user-friendly, flexible and engaging.