Engineering Empathy:
Marty Fornelli
Senior Design Engineer
Published October 2026
Designing technology is only part of the job. Bringing people together to deliver successful outcomes is where Marty Fornelli makes the biggest impact.
18
Years in Industry
Technical Leadership Beyond the Drawings
As a Senior Design Engineer, Marty Fornelli serves as the technical authority throughout every stage of a project, guiding solutions from initial concept through installation and delivery. He develops the technical blueprint that project teams rely on while providing answers to complex challenges for clients, engineers, field teams and internal stakeholders. His role extends well beyond system design, ensuring every technical decision supports a successful deployment and a seamless client experience.
11
Years with Diversified
Collaboration Starts with Empathy
While engineering expertise is essential, Marty believes successful projects are built on understanding the needs of the people around you. Whether collaborating with architects, contractors, project managers or clients, he focuses on communicating technical information in ways that make sense for each audience while anticipating what they'll need next. That mindset helps teams stay aligned, solve problems more efficiently and keep projects moving forward.
2
Certifications
Solving Bigger Challenges Together
The projects Marty enjoys most are the ones that bring together diverse teams to solve complex problems. Working alongside architects, experience designers, contractors and engineers gives him the opportunity to learn from other disciplines while contributing to projects that often push beyond conventional approaches. For him, success comes from every team member working toward a shared outcome rather than focusing solely on their own scope of work.
2
Teenagers
Every Project Is Mission Critical
Although Diversified delivers projects across countless industries each year, Marty approaches every engagement with the understanding that it may represent one of the most important investments a client has ever made. That perspective reinforces the importance of technical accuracy, clear communication and delivering on commitments when schedules, stakeholders and business outcomes are on the line.
1
State Lived In
Building What's Next
As technology continues its transition toward standards-based AV over IP, Marty is excited about the opportunities emerging technologies such as IPMX will create for the industry. Staying engaged with evolving standards allows him to help clients prepare for more flexible, scalable technology environments while continuing to advance the way integrated systems are designed and deployed.
2-3
Cups of Coffee Per Day
Why Diversified
After more than a decade with Diversified, Marty values the opportunity to work across a wide variety of industries and project types, continually expanding his knowledge through new challenges. He believes clients choose Diversified because of its combination of deep technical expertise, broad resources and a culture built around flexibility—bringing together the right people to solve complex problems and deliver when it matters most.
Standards of Excellence in Action
Success doesn’t happen by chance. It requires a plan and dedication. At Diversified, our collective success is driven by:
People
The foundation of our organization and community. Without people, there are no actions, ideas or progress. They are the ones who bring skills, creativity and energy to any endeavor.
Purpose
The reason our associates act. A clear purpose provides direction and motivation. It’s the “why” behind actions and efforts, aligning the collective efforts of people towards a common goal.
Performance
The outcome of our associates working towards a purpose. Performance measures how effectively the purpose is being achieved. It’s a reflection of how well people apply their skills and efforts in pursuit of the organization’s goals.
Passion
The emotional drive that fuels our associates’ efforts. Passion enhances commitment and perseverance, making people more engaged and motivated to excel. It can transform ordinary performance into extraordinary achievements.
