As Vice President of Broadcast Media & Workplace at Diversified, Darren Pitt spearheads the company’s expansion and innovation strategy across Europe, the Middle East, and Africa (EMEA). His expertise spans both broadcast and workplace technology, enabling him to lead integrated solutions that transform how organisations produce, manage, and share content, as well as optimise workplace collaboration and communication.

With an extensive background in technology integration, strategic business development, and industry partnerships, Darren works closely with global broadcasters, media companies, and enterprise clients to design and implement solutions that address the evolving needs of media production, corporate communications, and hybrid work environments.

His leadership is built on a passion for innovation and client success, ensuring that Diversified continues to deliver state-of-the-art media and workplace solutions. Whether enabling next-generation content workflows or enhancing enterprise collaboration spaces, Darren remains focused on providing technology-driven outcomes that elevate both industries.

As Vice President of Broadcast Media & Workplace at Diversified, Darren Pitt spearheads the company’s expansion and innovation strategy across Europe, the Middle East, and Africa (EMEA). His expertise spans both broadcast and workplace technology, enabling him to lead integrated solutions that transform how organisations produce, manage, and share content, as well as optimise workplace collaboration and communication.

With an extensive background in technology integration, strategic business development, and industry partnerships, Darren works closely with global broadcasters, media companies, and enterprise clients to design and implement solutions that address the evolving needs of media production, corporate communications, and hybrid work environments.

His leadership is built on a passion for innovation and client success, ensuring that Diversified continues to deliver state-of-the-art media and workplace solutions. Whether enabling next-generation content workflows or enhancing enterprise collaboration spaces, Darren remains focused on providing technology-driven outcomes that elevate both industries.

Johannes Stehr is an experienced executive with over 15 years of expertise in corporate development, strategic business development, and international business development. With a clear focus on results orientation, he combines strategic vision with operational implementation power to sustainably transform and successfully lead companies. As Vice President Enterprise EMEA at Diversified, Johannes Stehr leads the European expansion, starting in Germany. The goal is to improve local support and provide our global customers with consistent, high-quality technology solutions.

His professional career includes leadership roles at renowned national and international companies in the AV industry, where he significantly contributed to business success as a Sales Director and Managing Director. In addition, Johannes Stehr has extensive knowledge in the areas of project management, entrepreneurship, process optimization, negotiation of key contracts, and the implementation of an ISO 9001 certified quality management system.

As a dynamic leader with strong communication skills and a structured, goal-oriented approach, Johannes Stehr is known for his ability to inspire teams, build trust, and foster growth.

His academic background includes an MBA from Chemnitz University of Technology, as well as dual training in event management and event management. He is fluent in German and English and has basic knowledge of French.

As Sales Director of Major Bids & Strategic Relationships at Diversified, Georgina is responsible for leading high-value RFP responses, developing strategic partnerships, and strengthening relationships with AV consultants, general contractors, and enterprise clients. Her role is pivotal to Diversified’s expansion within the UK workplace sector, with a focus on securing flagship projects and driving alignment between client needs and integrated AV solutions.

With a background in technology sales and an in-depth understanding of the construction lifecycle—from design to delivery—Georgina has successfully navigated complex bids in both workplace and stadia environments. She is known for her consultative approach, commercial acumen, and ability to unify technical and commercial teams to deliver standout proposals that win business.

A recognised industry voice, Georgina was named in the Innovate 40 Under 40, and regularly collaborates with industry leaders to champion smart building technologies, sustainability, and data-driven design. Her leadership is grounded in authenticity, collaboration, and a passion for transforming spaces that inspire connection and performance.

Whether driving strategic conversations with consultants or leading major pursuits, Georgina brings energy, expertise, and an unwavering focus on results.

Leo Smeding is a highly respected professional within the broadcast industry, boasting over 25 years of extensive experience across technology, media solutions, and business strategy. Throughout his career, Leo has consistently demonstrated a deep understanding of the complex and ever-evolving media landscape, earning a reputation for his strategic vision, strong client relationships and operational excellence.

As the leader of the Media vertical at Diversified – encompassing Broadcast, Stadium, and Live Event environments – Leo plays a pivotal role in shaping the company’s strategic direction across the EMEA region. He is responsible for spearheading initiatives that deliver cutting-edge, integrated solutions tailored to the unique needs of clients operating in high-performance, content-driven environments. Under his guidance, the Media vertical has strengthened its position as a trusted partner for organisations seeking innovation, reliability, and scalability in their media operations.

Leo’s expertise spans a wide range of disciplines, including end-to-end project execution, long-term strategic planning, client engagement, and the development of meaningful industry partnerships. His collaborative leadership style fosters cross-functional synergy, enabling teams to deliver consistently high-quality results that align with both client objectives and market trends.

In addition to his strategic and operational responsibilities, Leo serves as a key point of escalation within the business. His presence provides clients and colleagues alike with a sense of assurance and clarity, especially in high-stakes or complex project scenarios. His ability to navigate challenges and provide effective solutions contributes significantly to Diversified’s ability to adapt, grow, and remain at the forefront of technological innovation within the media sector.

Through his leadership, Leo continues to drive forward Diversified’s mission of delivering best-in-class services, empowering clients to realise their full potential in an increasingly competitive and dynamic media environment.

Francis Williams serves as the Technical and Commercial Director (Media) for the EMEA region at Diversified, bringing a strong blend of technical expertise and commercial insight to the role. A technology-focused professional with over 15 years of industry experience, Francis has built a distinguished career delivering innovative, high-performance solutions across a diverse range of sectors, including stadia, retail, corporate environments, government institutions, and the Ministry of Defence.

Throughout his career, Francis has played a key role in the deployment of advanced signage and content delivery platforms. His work encompasses passive, interactive, and experiential content solutions, tailored to meet the unique needs of each client and environment. He has successfully supported some of the most recognisable names in Digital-out-of-Home (DooH), Retail, and Quick Service Restaurants (QSR), particularly through the provision of scalable managed services that ensure both performance and reliability.

Francis has a well-established track record in the design, integration, and implementation of complex, multi-disciplinary technology systems. His approach is rooted in a deep understanding of how to enhance communication and engagement—both internally with employees and externally with customers. Whether leading large-scale rollouts or bespoke installations, Francis is driven by a commitment to excellence, user experience, and operational efficiency.

At Diversified, Francis is recognised as a thought leader within the media technology space. He works closely with clients to help them maximise the value of their technology investments, ensuring solutions are not only fit for purpose but also forward-looking and adaptable. His strategic vision and passion for innovation enable clients to remain ahead of the curve, navigating the fast-changing media and digital landscape with confidence. With a rare ability to bridge the gap between technical delivery and commercial outcomes, Francis continues to be instrumental in shaping impactful, future-ready solutions that empower brands to connect more effectively with their audiences.