Objective
SimpleTire embraced the remote-first workplace model during the height of the pandemic, leveraging the rise of collaborative technologies to keep their team engaged with partners and clients. This meant letting go of their larger, more traditional office. However, leadership knew it was important to still have a physical space where they could showcase their brand, offerings and culture to foster meaningful relationships among employees and clients.
About a third the size of their original space, they found a perfect new location in the heart of Philadelphia. As the home of their new Brand Experience Center, SimpleTire wanted it to embody who they were as a company. Their new office needed to reflect their innovative solutions, align with their brand values, enable their remote-first culture and provide an immersive experience for visitors and employees.
Looking for a technology partner to bring their vision to life, SimpleTire looked no further than Diversified.
Solution
When technology and software platforms are central to your business, that has to be evident in your company’s brand experience center. SimpleTire wanted to leverage best-in-class technology to deliver personalized experiences for visitors that would enable stronger partnerships and enhance their employee experience.
75
Sq Ft of Digital Signage
Creating a unique experience:
The purpose of the new office was to create a place for clients and partners to visit and connect with SimpleTire employees in meaningful ways. Partners should enter and quickly feel engaged with the brand’s story and technology, sparking ideas and conversations.
As soon as guests exit the elevator, they enter an immersive environment where their brand is the star of the show. Digital signage screens with customized messaging welcome each guest as they are guided into the lobby. From the entry to the lobby to their collaboration rooms, the strategic use of technology provides a natural flow throughout the brand experience center. Every tech touchpoint along the way enables and furthers an immersive experience, customized to each visitor and meeting for maximum impact.
3
Interactive Displays
Enhancing Meeting Equity:
When half of any given meeting’s participants are remote, it could be easy to feel disconnected from each other. But SimpleTire wanted to remove that barrier to collaboration and creativity. As a remote-first organization, SimpleTire wanted to ensure that their Innovation Room provided an inclusive environment where all participants seamlessly engage and feel like an active member of the discussion.
To help create a consistent meeting experience, no matter where they were, the room features strategically placed microphones and multiple cameras that fluidly pan and zoom to focus on changing speakers. And then the real gamechanger is the technology behind the large interactive displays. Whether collaborating as one large group or smaller huddle groups, all participants can whiteboard and share ideas via the innovative digital canvas software with ease. Brainstorming discussions received a big upgrade as the advanced technology actively connects everyone in one digital space, enhancing the experience and streamlining collaboration, idea capture and notetaking.
6
Auto-Tracking Cameras