Solution
From on-site collaboration to pioneering infrastructure and a forward-thinking insourcing model, Dow has completely redefined its approach to communication. With an unwavering commitment to precision and consistency, their digital communications strategy not only addresses today’s needs but is ready to evolve alongside Dow’s ever-growing ambitions.
By partnering with Diversified, Dow gains a cost-advantaged approach to delivering the company’s messaging to its people and customers around the world—efficiently, effectively, and at scale.
250+
Annual Live Events
Pioneering Innovative Solutions:
Embracing advanced technologies like remote production, Dow transformed its media operations to deliver high-caliber, scalable productions that go beyond the confines of traditional control rooms. This modern approach enables real-time, cross-border collaboration, driving operational efficiency while elevating the quality of both live and digital content. By rapidly adapting to evolving market demands, Dow seamlessly turns innovative ideas into engaging, broadcast-quality outputs—firmly establishing its leadership in corporate communication.
1,900+
Annual Video Projects
Evolution from Control Rooms to Creative Command Centers:
What began as control room installation to support Dow’s media operations evolved into a dynamic, embedded model at the heart of Dow’s communications strategy. Today, Dow leverages dedicated on-site teams of managed services and media production professionals who operate as an integral extension of their own staff. This embedded support model provides a seamless blend of real-time strategic consulting, hands-on technical expertise, and robust infrastructure management.
Diversified’s team of 36 creative, media and support professionals work side-by-side with Dow’s internal teams, ensuring daily operations run flawlessly while proactively adapting to emerging tech trends. Responsible for ongoing management and leveraging of nearly 700 terabytes of existing digital assets, the team helps maximize content value, accelerate production timelines, and enable smarter storytelling at scale.
Every broadcast and live event reflects their forward-thinking vision. By transforming isolated technical setups into a cohesive, agile framework, Dow created a platform where innovation and operational agility meet—turning potential challenges into opportunities for creative and strategic brilliance.
1,300+
Annual Design Requests
An Extension of Dow’s DNA:
By shifting from a more traditional outsourcing model to a hybrid insourced team—affectionately dubbed the “Creative Element”—the Diversified team became a natural extension of Dow’s creative force. Immersed in Dow’s culture, this on-site team of video production, sound engineering, graphic design, motion graphics, and 3D design experts consistently delivers high-quality outputs that resonate with Dow’s innovative spirit.
Whether it’s crafting live events, producing dynamic digital content, or managing an expansive asset repository, the meticulous approach streamlines processes and eliminates time-consuming revisions, ensuring ideas flow effortlessly from concept to execution.