To kick off the school year, the Campus Bookstore at Queen’s University needed a unique way to engage students. Reflecting the modern and fast-paced nature of the University, they turned to Diversified to design a Campus Bookstore Digital Signage solution.
With an LED backlight and LCD panels, the screen’s brightness and color are both high in consistency without requiring a lot of energy. In addition, the video wall’s image disperses across the unit with no drop off at the edges, resulting in a clean, clear visual.
The Campus Bookstore’s two video walls sit in prime target areas to engage visitors. A smaller 5 x 1 video wall is mounted above the checkout area, and a larger 7 x 2 video wall is positioned in the middle of the bookstore, serving as a central focal point. Content on the larger video wall varies, often including historical photos of the University and an assortment of architectural images. Above the check out counter, the smaller video wall displays information on the store’s vendor partners and current inventory.
Queen’s often coordinates with different student groups on campus to help them get the word out on respective events. The video wall therefore replaces a bulletin board, and eliminates the role of paper. It’s eco-friendly, efficient and engaging.
What’s more, store managers can change the content from behind the displays, with flexibility to either arrange the visual on either the wall’s individual 2 x 2 cubes, or stretched over the entire screen.
