After the announcement that Seattle would be home to the newest club in the NHL, Climate Pledge Arena partnered with Diversified to deliver arena technologies that would produce a fan experience to amplify the excitement as the Kraken was released in front of a city of new fans.
"It’s one thing for a team to get into a new facility and learn new workflows,” says Brad Fisher, senior account executive at Diversified, "but it’s another thing to build a franchise. What [the Kraken] had to do was monumental.”’
Determined to bring their ambitions to fruition, Kraken production staff and Diversified teamed up to deliver a venue that would immerse the fans in the on-ice action—delivering not only the production control room, audio and AV throughout the arena but also the engaging and fan-favorite ice-projection technologies.
“This was an extremely fun project to work on because they truly had a clean slate,” Mike Meglathery, project manager at Diversified says. “There was a lot of brainstorming and throwing ideas around, but it got down to building as much flexibility as possible to leave room for future growth.”
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