IN THE MEDIA
Rogers Sports & Media Delivers Impressive Slapshot with New Sportsnet Studios
Sportsnet Studios brings fans into the game to deliver reimagined viewer experience
When Rogers Sports & Media (RSM) wanted to build new studios that would enable Sportsnet to completely reimagine their approach to the traditional hockey broadcast, production and distribution, they turned to Diversified’s team of experts for the consultation and design of two new production control rooms to drive two new cutting-edge IP-based sports broadcast studios.
Together, Diversified’s Media and Entertainment (M&E) and Toronto-based engineering teams partnered with the RSM Technical Design team to build out the infrastructure, video processing and routing and display technology based on the SMPTE 2110 IP-routing standard, making it one of the first large-scale IP-based sports studios in North America.
“The Sportsnet Studios are for Canada’s sports fans, first and foremost. The investment made in these studios is representative of the way Sportsnet is adapting everything we do to better serve today’s sports fan in the ways they want,” said Bart Yabsley, President, Sportsnet.
The state-of-the-art technology, data capabilities and increased in-broadcast versatility allows the NHL on Sportsnet team to create unprecedented interactive, immersive and innovative content—including virtual and augmented reality offerings—that bring fans into the game day excitement from anywhere.