AVNetwork: AVEC Panel Focuses on Digital Signage Topics

John Melillo discusses adding value with services and subscriptions in digital signage integration.

The AV Executive Conference (AVEC) in New Orleans hosted a range of keynote speakers and digital signage panels comprised of industry experts. In a recap of the week’s panel discussions by the AVNetwork, John Melillo, senior vice president of Diversified’s Digital Media Group, is noted in discussing how the sales cycle will change in the future with ongoing services and subscriptions.

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