SCN: The State of Digital Signage

The Importance of Viewing Digital Signage as a Holistic Solution

Morton Salt Video WallFrom retail branding and quick service restaurants to transportation and wayfinding directories, screens today are by far the number one medium for conveying information. According to AVIXA’s Industry Outlook and Trends Analysis (IOTA), digital signage is the second largest solution area in the pro AV industry, currently generating $34.1B in product and service revenues. With an expected average growth rate of 5.8% each year over the next five years, digital signage is expected to become the largest solution area by 2024.

However, it’s more than just a display, a player and a message. When designed and executed efficiently, it’s an investment in an effective and dynamic strategy that drives business and promotes a brand. Just as with any major investment, planned maintenance and service are large components that help maximize ROI. This easily explains why managed services custom tailored for digital signage networks are becoming a crucial differentiator among integrators.

“For a new company that’s looking to deploy a large network, ideally we would get in on the [early conversations] and talk through the technology and the infrastructure behind it, how to deploy—then, and most importantly, [discuss] how to help manage and monitor the solution and provide a support structure,” says Will Amos, director of Diversified’s Digital Media Group specialty.

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About Diversified

Diversified is a leading global technology solutions provider delivering a comprehensive suite of solutions to help a diverse clientele achieve the highest performance levels, enhance their operations, increase productivity and drive ROI.​ Our mission is to enable a digital future—connecting people, technology and experiences, where and when it matters most. Our solutions are experienced by millions every day. Removing the distance. Delivering a message. Powering business. Celebrating fandom. Even saving lives. Founded in 1993, we’re a global organization serving local needs with 2,500+ associates in 50+ locations worldwide. Learn more at and follow us on LinkedIn and Twitter.