Product Spotlights

Sony’s new BRAVIA XR Master Series

Written by Editor | Jul 28, 2022 4:33:56 PM

NOW READY TO ORDER

Sony has announced the UK pricing and availability for two new TV series: BRAVIA XR MASTER SERIES A90K and BRAVIA XR A75K 4K HDR OLED TVs. Both are available to pre-order in the UK and other European territories.

Cognitive Processor XR™

The unique Cognitive Processor XR™ understands how humans see and hear, and when paired with XR OLED Contrast Pro, provides a revolutionary visual experience in Sony’s latest generation A90K and A75K 4K OLED series which results in incredible image quality. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones. The Cognitive Processor XR™ also powers the XR Triluminos Max, which delivers Sony’s widest colour palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the TVs deliver more colours than ever before for an entirely new viewing experience.

These new innovations help deliver the best and most immersive viewing experiences, authentically conveying the creator’s true intent. When watching movies, viewers can experience Sony’s enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audiovisual experience. The line-up also includes new features that customise and enhance at-home entertainment. Netflix Adaptive Calibrated Mode[1] automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision[2]. The televisions will also be designated ‘Perfect for PlayStation®5’[3], which includes two PS5® exclusive features – Auto HDR Tone Mapping[4] and Auto Genre Picture Mode[5].

BRAVIA CAM

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[6], which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.

 

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2040. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS™[7], we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%[8], which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

2022 BRAVIA XR and Master series line-up highlights: 

  • Cognitive Processor XR™: Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast, and beautifully vivid colours.
  • XR Backlight Master Drive: Powered by Cognitive Processor XR™, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural mid tones.
  • Acoustic Surface Audio+™/Acoustic Multi-Audio™: For a truly immersive audiovisual experience, these powerful features ensure that sound matches precisely with what’s on the screen.
  • 360 Spatial Sound Personalizer: In combination with BRAVIA XR TVs[9], this technology offers a perfectly optimised spatial sound experience for neckband speakers, like Sony’s SRS-NS7, as well as select Sony headphones – all with minimal configuration. Dedicated apps even personalise the cinematic sound field by analysing users’ individual ear shape.
  • Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theatre System or the HT-A7000 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000 and HT-a5000[10]. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. Using the Acoustic Center Sync[11] feature, a BRAVIA XR TV plays the centre channel role with the home theatre system or soundbar as part of the 360 Spatial Sound Mapping setup[12], enabling sound to perfectly match what’s on the screen.
  • BRAVIA CAM6: This trailblazing new technology ensures users always have the best seat in the house by optimising picture and sound quality. BRAVIA CAM also offers gesture controls, video chat and many other fun, new experiences.
  • Ambient Optimisation Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where users are in the room and how far they are from the TV, then adjusts sound and picture settings so they’re just right.
  • Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises them seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.[13]
  • BRAVIA CORE: The BRAVIA CORE2 app is a pre-loaded movie service that includes up to 10 movies to redeem and up to 24 months unlimited streaming with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream™[14] and IMAX® Enhanced, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features. BRAVIA CORE will be available in over 75 countries in 2022.
  • Netflix Adaptive Calibrated Mode: A new display mode that leverages Sony’s BRAVIA XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with precise colours, accurate contrast, and true motion, whether the content is enjoyed in a dark or well-lit environment.1
  • Perfect for PlayStation®5: Pair a BRAVIA XR TV with a PlayStation®5 console to get a fantastic gaming experience. Only BRAVIA XR TVs automatically adjust and optimise the picture to the best settings for the PlayStation®5 console, whether it’s used for gaming or watching a movie. With immersive picture and sound, users will feel like they’re right in the middle of the action. And with 4K 120fps, as specified in HDMI 2.1, our TVs give smooth and clear movement for responsive gameplay.3
  • Commitment to sustainability: Sony is committed to sustainability from the development process all the way through to the viewing experience. This year select models use Sony-developed SORPLAS™, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%7. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).8 Additionally, BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

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BRAVIA XR MASTER Series A90K 48” and 42” OLED TV features:

  • 4K OLED Whatever you’re watching, you’ll see it upscaled close to 4K8quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy striking contrast on our OLED screen that’s expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • BRAVIA CORE Calibrated Mode2
  • Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and a subwoofer.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.11
  • BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro15
  • Quick access to an array of content and services with Google TV.13
  • Hands-free voice
  • Premium remote
  • Minimalist one slate design with metal flush surface bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
  • Flexible two-way stand provides different stand position options, including a standard position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system. Thanks to the adjustable stand with aluminium centre plate, users can place the TV and soundbar on a desktop so it can be used as a gaming monitor.

BRAVIA XR Series A75K 65” and 55” OLED TV features:

  • 4K OLED Whatever you’re watching, you’ll see it upscaled close to 4K8quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy striking contrast on our OLED screen that’s expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • BRAVIA CORE Calibrated Mode2
  • Acoustic Surface Audio™ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two full range.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.11
  • BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro15
  • Quick access to an array of content and services with Google TV.13
  • Black hairline remote
  • Minimalist one slate design with metal flush surface bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.

 

[1] Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

[2] Purchase an eligible TV and register for BRAVIA CORE™ by 02/23/24. Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For eligible TVs and terms and conditions: https://www.sony.net/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration and credit card information

[3] Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.

[4] Auto HDR Tone Mapping – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. To activate Auto Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset and enable the feature during initial setup. Feature is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.

[5] Auto Genre Picture Mode – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. This function works when Auto Picture Mode on the TV is set to ON and is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, XH90.

[6] Other than video chat, other BRAVIA CAM features available via firmware update.

[7] The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size.

[8] Percentage compared to FY18. The products with 60% reduction are only available with certain models and in certain regions.

[9] 360 Spatial Sound personalizer requires the supplied transmitter (WLA-NS7) and a BRAVIA XR TV model sold separately.

[10] The software update of 360 Spatial Sound Mapping on HT-A7000 and HT-A5000 will be available in spring 2022.

[11] BRAVIA Acoustic Center Sync mode works with the following models: Z9K series, A95K series, A90K series, A80K series, X95K series, X90K series, Z9J series, A90J series, A80J series and X95J series. Product availability varies by country.

[12] Optional wireless rear speakers (sold separately) are required for HT-A7000. Optional rear speakers may not be available in all countries and regions.

[13] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended).  Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google is a trademark of Google LLC.

[14] User must setup broadband network environment. By default, Pure Stream setting is turned OFF and must be turned ON in BRAVIA CORE settings. BRAVIA CORE offers streaming between 30Mbps-80Mbps once user turns ON Pure Stream. To access Pure Stream at 30Mbps, user must have a minimum internet speed of 43Mbps over Wi-Fi. To access highest quality Pure Stream available at 80Mbps user must have minimum internet speed of 115Mbps over Wi-Fi.  Subject to user’s network operator’s video streaming restrictions, BRAVIA CORE automatically selects the best bitrate as following with adaptive streaming functionality based on the internet speed available.

 

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