American Academy of Pediatrics

American Academy of Pediatrics

Consistent Collaboration & Presentation Systems
Support Mission to Serve Doctors and Children

The American Academy of Pediatrics (AAP) is an organization of 67,000 primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists dedicated to the health, safety and well-being of children. During construction of their new headquarters, the AAP met with Diversified to discuss their collaboration and presentation systems requirements in order to facilitate numerous medical education events as well as the committee and council meetings they host each year. Along with their requirements, the AAP emphasized that every dollar saved on operating costs furthers their mission of serving doctors and children.

Diversified partnered with AAP’s Director of IT and Technology to deliver comprehensive technology solutions with cost-effective system designs. The CEO Conference Room is outfitted with a Cisco WebEx room kit codec, and simplified controls for easy plug-and-play wired or wireless connectivity. The 3-way divisible room includes a Cisco WebEx room kit codec, and WebEx capability. Bosch Dicentis wireless conference systems with push-to-talk microphones are transported between the meeting rooms and connect into each audio video system. These devices, which provide high-quality sound reinforcement for board meetings and seminars, are easy for users to operate and quick for technology managers to set-up.

In the lobby atrium a high-definition 4×2 video wall welcomes associates and visitors. The video wall is comprised of Planar clarity matrix displays running content from a 22Miles digital signage platform. This same platform extends to digital signs throughout the building including the wayfinding kiosk which directs visitors to the appropriate room for each seminar and program.

From the collaboration and presentation systems in conference rooms to multiple divisible training rooms, sleek video wall and helpful wayfinding kiosk, the AAP appreciates the right-sized technology solutions Diversified provided to further their mission of serving doctors and their young patients.


Newell Brands

Newell Brands

Relocation, Huddle Spaces, and Wayfinding Signage Supported by the One Partner for the Job

When Newell Brands was looking to relocate and expand their regional headquarters— twice—they relied on Diversified as a trusted design partner to quickly and efficiently transition the technology.

With just three short months overlapping the transition between the metro-Atlanta locations, this provided an extremely tight timeline for the team, especially since most work was performed outside of normal business hours to avoid disrupting Newell’s daily operations. The short timeframe necessitated increased communications between the various trades working around the clock and resulted in frequently working in spaces normally not considered “ready” for AV work.

As implementation in Georgia entered its final month, Newell engaged Diversified again to design another HQ facility in Hoboken, NJ—to be delivered not 6 months later. Diversified’s strong New Jersey presence made the continued partnership of consultant and provider a natural one.

During this time, the team installed more than 60 rooms throughout the 4 floors, including a mix of huddle spaces equipped with Smart videoconferencing technologies, digital displays and wayfinding applications at all elevator lobbies, as well as a 6×9 Interactive Planar video wall used in their “Collaboration Lab” for Retailer training events. This occurred in both locations with numerous changes and additions, plus a complex and difficult design based around remote collaboration via Skype without limiting any other collaboration platforms.

After months of dedication and collaboration, Newell Brands was thrilled to take possession of the new facilities on the same day Michael Polk and his team with Newell Brands and Jarden’s Inc. rang the opening bell of the NYSE announcing one of the largest acquisitions of the year.




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NBC 30 Rockefeller Plaza

NBC 30 Rockefeller Plaza

Lobby Digital Displays Modernize Visitor Experience and Pay Homage to Legendary Broadcast Complex

An homage to the original designers of 30 Rockefeller Plaza, NBC sought to redevelop its iconic Grand Stair and Mezzanine Rotunda, and modernize its studios, to burnish the history and shape the future of the legendary broadcast complex. Diversified was chosen to provide stunning lobby digital displays and content management coordination throughout the renovation’s large, four-feature exhibit areas.

As guests ascend the Grand Stair and enter the Mezzanine Rotunda, they are drawn around the massive, luxurious space by dynamic imagery displayed along two, 60- foot long by five-foot high curved-front LED video walls. RPVisuals custom mounting solutions allowed for precision placement of the units. Audiences for NBCUniversal shows will gather in the Peacock Lounge which boasts ceiling-to-floor illuminated columns, each paneled with five large displays on each side. Dynamic content is tailored with multiple scenes for special events and pre-show gatherings. This waiting area also features a Planar Mosaic with numerous displays at varying depths and orientations, stacked across a shelf to resemble framed portraits.

The Greeter Stand/Guest Reception Area has been reinstated and serves as a home base for NBC Pages who welcome visitors. This intimate, nostalgic space surrounds visitors with 19 portrait-mounted displays featuring NBC celebrities, wrapped along three walls, including a fully redundant 4K theater with 7.1 surround. The Shop at NBC Studios has become another source of entertainment as shoppers access interactive content which feature Planar Mosaic shelves similar to that of the Peacock lounge.

Content across the project is driven by a comprehensive zoned content management system. Diversified created all control and DSP to run a seamless show throughout the everchanging scenes in the exhibits.

Lastly, IT coordination was pivotal to the project’s success. Diversified was responsible for all coordination of IP throughout and developing the redundancies and failover strategies on this very successful project.




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Perth Convention & Exhibition Centre

Perth Convention & Exhibition Centre

Design And Construct For A Range Of Meeting, Conference, Live Event And Function Services

The Perth Convention and Exhibition Centre (PCEC) sought out to upgrade its conferencing and digital signage solutions and engaged Diversified as the technology solutions provider for the job.

A PADS4 digital signage solution was selected to display content across 38 digital screens throughout the Centre, connected by a central server on the PCEC network, which included the server software and authoring software. All digital content, including room bookings, advertising and menu options, is individually addressable on each screen.

In addition, two 4×55-inch screen displays were installed on a customized bracket in each of the foyers and Riverside Theatre areas. Fourteen 32-inch displays were wall-mounted in meeting and river rooms, as well as fourteen 40-inch displays wall mounted in level one and across kiosks.

An administration PC is housed in the kiosk area, which was loaded with the PADS4 authoring software, allowing for content scheduling.

Diversified also designed the content for the PCEC signage, a design suite that is clear, concise and effectively communicates important information to visitors. The content included an array of templates to cater to the venue’s extensive communication requirements, whether it is welcome messages, wayfinding or promotion of events.

Working alongside key PCEC stakeholders, Diversified designed digital signage solutions, content and templates for PADS4, allowing the client to design, schedule and distribute any type of content and have it displayed wherever, whenever they want.




Anthology DC

Anthology DC

Building Redevelopment Restores District Neighborhood to its Former Glory

Anthology DC, located on H Street in Washington, DC, was purchased to be redeveloped by Jair Lynch Real Estate Partners as part of a mixed-use development plan of the entire H Street corridor. Over the last few decades, the once-promising H Street corridor—home of the Apollo Theater and Atlas Performing Arts Center—had fallen into disrepair. Jair Lynch and Diversified were determined to bring it back to life.

Diversified was engaged to design and deliver a turnkey technology solution for the 307-unit complex including security, audio visual (AV) applications and network systems for the pool/outdoor theater, reception, fitness center, resident lounge and kitchen. On the security side, we delivered a tenant access control solution for the garage, main entrances and each apartment across nine floors. All apartments were equipped with glass break sensors on each window and a temperature detector in case of emergency. Overhead PTZ cameras, 360-degree HD cameras, as well as an intrusion alarm system and motion detectors protect the entire complex from break-ins and unwanted visitors.

For AV, Diversified design-built a five-zone audio system, enabling independent source selection and volume adjustment for each area. In reception, a projector displays digital signage from the reception desk. With the building’s modern concrete walls, the option of video projection rather than a mounted display provided a unique way to display Anthology’s signage and opened new doors for creatively sharing community messages.

Anthology opened to the public in October 2016. Standing tall as a true victory in revitalization, Anthology was awarded CREW DC’s annual Placemaking Award in 2017—a recognition Diversified was proud to be part of.




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180 LaSalle

180 LaSalle

Unique, Experiential Technology Design for
High Profile, Corporate Location in Chicago

Diversified worked on this project with ESI Design for our client, Beacon Capital Partners. Beacon owns the 180 North LaSalle property and is known for providing exceptional, transformative workplaces that attract today’s savvy tenants. They expressed their vision for this neoclassical lobby and Diversified set to work on its complex experiential technology design implementation.

The private real estate firm sought to create a one-of-a-kind media experience for the high profile Chicago location. The vision was for tenants, visitors and passersby to be captivated, immersed in vivid imagery of live data and pre-produced media. The images would encircle the grand lobby area, precisely mapped onto the architectural elements that define the building’s unique character.

Chicago-themed graphics feature the area’s iconic Wrigley Field and the famous ivy outfield fence, as well as local social media feeds, news trends, sports, traffic and culture. Weather would take on a whole new dimension with local wind forecasts driving the direction of the projected clouds. The sophisticated design elements would require expertise in image processing, digital signage, installation and integration. Diversified’s teams were eager to get started.

Diversified delivered on ESI Design’s concept. The initial response was overwhelming and it continues to be viewed as a tremendous success for all parties involved. The new visitors’ experience became a must-see for all of Beacon’s clients. It has contributed to an increase in client engagement and satisfaction and helped strengthen their profile in the Chicago business community.

The client has since engaged Diversified for numerous other lobby experiential technology design projects featuring innovative branding elements and engaging technologies. The lobby experience is ever changing for many businesses and Diversified is helping shape those experiences, one project at a time.



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