Park Place Mall

Unique outdoor digital signage solution delivers exceptional experience despite restricted budget

Park Place is an open-air mixed-use development composed of retail, commercial and office spaces. To complement the outdoor space, Park Place management sought a Outdoor Digital Signage Solution that would be able to withstand different weather elements. After a significant amount of research and a degree of creativity, the Diversified team designed and installed a unique 2×2 matrix of 55” LCD panels inside a custom enclosure to protect them from the weather.

Because of the outdoor environment, utilizing specialized, high-brightness displays was crucial to the success of the project. The team selected a DynaScan display because of its robust and unique LCD panels that provide a brightness of 3,000 Nits, opposed to the average LCD brightness of 500 Nits. However, since the DynaScan LCD video wall is meant for indoor use, the team had to design a custom solution that would protect it from Canada’s severe outdoor elements. Partnering with Batko to design a custom enclosure that was weather-proof, tamper proof and temperature regulating, the customized enclosure effectively manages the heat of the video wall, consistently keeping an optimal temperature inside.

Diversified also had to customize a content distribution solution. The Park Place mall central office, where the content was to be transmitted from, was approximately 600 feet away from the display itself. The team worked with a manufacturer to design a completely customized fiber optic cable solution to run from the video processor to the display, and were able to transmit the signal, despite the far distance.

Additionally, Diversified installed a video wall processor with 4K inputs instead of the traditional “daisy-chaining” configuration. The specialized processor allows Park Place to add displays in the future, if they wish. Diversified also configured the processor to work with a Crestron control system, which allows Park Place employees to control the display’s content easily and remotely from a single touch panel.

This customized video wall solution remained within budget, and delivered a truly spectacular HD display for patrons to enjoy year-round.