Increasing Brand Awareness and Sales Revenue through Custom Retail Branding Digital Signage
In keeping with the style and luxury that the Coach brand is known for, Diversified’s Digital Media Group (DMG) has completed more than fifty international and domestic network video wall installations in Coach retail stores as well as Coach departments within other major retail locations.
DMG utilized eight different available video wall configurations to best accommodate each store’s unique architecture. Hardware included LG 55-inch displays, Premiere monitor mounts, Brightsign video players, and Aurora Multimedia video processing and video extenders. DMG also provides a comprehensive range of services to Coach and its consultants including procurement, configuration, content management, international project management, logistics, and on-site field installation services.
Adding exceptional flair to each space, more and more video walls are added each month as DMG, working with Coach consultants, The Clarient Group and the Al Tayer Group, continues to expand the retailer’s network and showcase Coach’s image as a lifestyle brand. As remarkable and dynamic visual environments that increase brand awareness and generate overall interest in the luxury product line, many of the remodeled stores have shown increased sales as a result.
Al Tayer presently has a group of stores in operation and others in various stages of completion and in review.