IN THE MEDIA
Nashville Church More Than Ready for Prime Time
Diversified Leverages Worship Technology to Transform Warehouse Space Into an Environment That Delivers an Engaging and Intimate Experience.
Rapid growth can be exciting but presents several challenges in order to maintain and nurture it. While Nashville-based church, The Belonging Co. (TBCo.), originally welcomed only a handful of members during its initial services in 2014, they now reach thousands of worshippers each week—both in person and online. When the church relocated to its new permanent home in a large warehouse space on Nashville’s north side, TBCo. partnered with Diversified to leverage the latest in worship technology to deliver a worship experience that would excite and engage.
“They have a unique take on how and why they deploy technology as a tool for their church. It is an integral part of their services and events, but always through the lens of supporting the content of the songs and the message rather than as an actual central focus itself,” says Tim Corder, director of strategic accounts, for Diversified’s house of worship team. “They say ‘we desire encounter over entertainment, intimacy over industry, presence over presentation, people over position, and Jesus over everything.’ I love this because it keeps the main thing in the forefront, driving innovation in a fresh, authentic way you can recognize from the moment you visit online or walk through the doors.”