MarketScale Podcast with Diversified’s Media Workflow Group
As businesses become content-driven, media storage and workflow matters
Diversified’s Liz Davis, Director of the Media Workflow Group, speaks with MarketScale about why a strong software infrastructure for media content storage and workflow is essential for today’s businesses. Davis shares that many brands still struggle with media workflows, mostly because businesses didn’t have the infrastructure initially to pull off the amount of content end-users are now expecting.
Davis and her team work with many brands on the importance of media. It’s about KPIs and getting the whole team on board to understand the value of this content. But to truly achieve that, the back-end storage and workflow needs to be in place.
“Based on the objectives of a brand and the priorities of each department, we create a plan, with budget in mind, to get companies where they want to go.”