MarketScale Podcast with Diversified’s Emerging Technology & Solutions
Consumers want media 24/7. How do you reach them everywhere?
Today, the media landscape encompasses thousands of modes to reach consumers at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies.
This is where Diversified comes in. With leading experts in information technology development and years of experience managing large information systems, the team at Diversified is poised to help companies navigate the vast networks of distribution channels today.
Jonathan Pannaman, Senior Vice President of Emerging Technologies, and Jason Kornweiss, Vice President and General Manager of Emerging Technologies at Diversified have decades of experience in global media operation. Between the two they have worked for large scale corporations like ESPN and Comcast NBC Universal. Pannaman and Kornweiss bring their expertise to the table to discuss how Diversified is set up to help navigate broadcast infrastructures today, and well into the future.
The company summarizes the problem within a greater media ecosystem of products, and develops media plans that get businesses in line with current trends, and sets them up to grow with emerging technologies.
In a dizzying world of digital media, this catered approach is invaluable for companies looking to remain current in an increasingly technological world and reach consumers. Listen to Pannaman and Kornweiss breakdown the changing nature of media and the mediums in which its consumed, and how content distributors can stay ahead of consumer trends.