In this Forbes Council byline Eric Hutto offers his advice for building trust through major change. He notes that during significant business changes like mergers or shifts in strategy, building trust among associates and clients is crucial for success. Tough conversations that set boundaries and align decisions with company values drive progress. Empathy is key; leaders should listen to concerns, encourage open dialogue, and offer personalized support to foster trust. Maintaining positivity, even during challenges, positively influences team satisfaction. Following through on commitments and celebrating successes are vital to building and maintaining trust. These strategies, demonstrated in the context of Diversified's transformation, can strengthen relationships and ensure successful navigation through major changes.