The Empire State Building Opens Fully Reimagined Observatory Experience

Diversified delivers interactive exhibit technology that brings to life the final floor of a four-year, $165 million renovation project for the World’s Most Famous Building

KENILWORTH, NJ—Diversified, a leading global technology solutions provider, in partnership with Thinc, the team leader at the new Empire State Building Observatory (ESBO), proudly announces the completion of the landmark’s reimagined Observatory Experience. With the opening of the redesigned 80th floor, the final floor in a four-year undertaking, guests are now immersed in a journey of interactive exhibit technology from the time they step through the entrance to the moment they walk out onto the 86th and 102nd floor observatories.

Setting out to deliver on a plan to improve the guest experience as they venture to the observatories, Thinc engaged Diversified as its technology integration partner from the beginning. Since that time, the partnership has resulted in a reimagined Entrance and Grand Lobby, interactive exhibit technology across the entire Second Floor and now, the 80th floor exhibits. The newest exhibits, equipped with modern experiential technology, introduce educational building topics such as the world-famous tower lights, the unmatched views and the visitor experience itself.

“Such a momentous occasion reminds me of the days when our team would climb the Empire State Building antenna to replace or repair RF equipment that the building is famous for,” commented Fred D’Alessandro, Diversified founder and CEO. “We have come a long way since then, both Diversified and the ESBO, but I am proud to be able to say that our team continues to dedicate themselves to the job in the same way, engineering innovative solutions that create experiences for visitors from around the world—memories they will have for years to come.”

A true icon with deep roots in American culture, this renovation has proven that the 88-year-old building will always stand the test of time and will forever be a global symbol of innovation and the American dream.

Learn more about the final floor of the Empire State Building >

About Diversified

Diversified is a leading global technology solutions provider delivering a comprehensive suite of solutions to help a diverse clientele achieve the highest performance levels, enhance their operations, increase productivity and drive ROI.​ Our mission is to enable a digital future—connecting people, technology and experiences, where and when it matters most. Our solutions are experienced by millions every day. Removing the distance. Delivering a message. Powering business. Celebrating fandom. Even saving lives. Founded in 1993, we’re a global organization serving local needs with 2,500+ associates in 50+ locations worldwide. Learn more at and follow us on LinkedIn and Twitter.