Diversified’s Unconventional, Hyper-Local Approach to Customizing AV Systems

Diversified’s singular business model helps global defense and transportation solutions provider Cubic Corporation and its AV systems to target needs.

Diversified’s Unconventional, Hyper-Local Approach to Customizing AV SystemsWhile most commercial integrators take a standard design/build approach, Diversified serves some unique clients in an unusually flexible way. One example is Cubic Corporation, an international technology company serving military, police and public transit agencies. The company began its relationship with Diversified about eight years ago, buying individual pieces of equipment, but since 2013 has focused more on customizing AV systems.

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“It’s an unusual situation, in that the buyer, Senior Communications Administrator Brian Feldmann, does his own installations, while we handle design, engineering, programming and commissioning,” says Steve Gordon, Account Executive for Diversified’s Advanced Visual Environments Division. Gordon works closely with Kelli Hobson of Product Sales, and together they provide the expert advice, equipment and engineering services Feldmann needs.

“We are always willing and able to customize our offerings, even for a more standard design-build project,” Gordon says. The hybrid approach Diversified takes at Cubic Corporation, while unusual, may be of special interest for anyone directing a multi-national technology program. Click here to read the full article.

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