Diversified Welcomes Michael Strand as Chief Revenue Officer (CRO)
Technology industry veteran will drive strategic go-to-market operations and global expansion to deliver added value and tangible ROI for customers.
Kenilworth, NJ—Diversified, a leading global technology solutions provider, has welcomed Michael Strand as the company’s first Chief Revenue Officer (CRO). Reporting to founder and CEO, Fred D’Alessandro, Strand will be accountable for global revenue creation and management to successfully generate new opportunities across Diversified’s comprehensive breadth of solutions, specialties and geographies.
“Michael has an impressive background of opening new channels and global markets in ways that bring the forefront of technology right to the customer’s doorstep,” said D’Alessandro. “Welcoming him to the team marks a new chapter in how we go to market—transforming how our sales and marketing teams work together to identify and meet the needs of today’s constantly evolving marketplace.”
With thirty years of experience in the technology industry, including almost a decade leading international sales and marketing teams for Microsoft and Hitachi Solutions, Strand brings the experience and expertise needed to help the company achieve greater and sustained revenue growth, further fueling Diversified’s global expansion.
“A customer-centric focus is critical to the success of any technology company—particularly in a post-pandemic world, where the needs of the modern workplace have changed, and organizations aren’t entirely sure what to do next,” commented Strand. “I believe in Diversified’s strategic vision and dedication to ensuring its customers meet their business objectives. We have a unique opportunity to apply our expertise and bring those customers back online and into a new era of collaboration, communication, connectivity and business intelligence that will rival anything seen before.”
This addition of a CRO to the Diversified team comes on the heels of an unprecedented year full of challenges and uncertainties. Now that companies are starting to return to the office, Strand’s expertise in navigating various international markets, paired with his extensive workplace technology solutions experience, is sure to be a winning combination for Diversified customers everywhere.